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Rima Reddy

Principal at Commerce Ventures

Rima Reddy is a Principal at Commerce Ventures, a venture capital firm focusing on investments in e-commerce, retail, FinTech, and Insurance sectors.56 She has a diverse background in finance, entrepreneurship, and investments.

Career Highlights

  • Current Role: Principal at Commerce Ventures since July 20216
  • Previous Positions:
    • Investment Partner at Dorm Room Fund (2020-2021)6
    • CEO and Editor-in-Chief at StartU (2020-2021)6
    • Principal at XRC Labs (2018-2019)1
    • Roles at Ralph Lauren in Digital Strategy and Business Development2
    • Equity Research at Goldman Sachs, covering the consumer staples sector2

Education

  • MBA from The Wharton School, University of Pennsylvania12
  • Undergraduate degree in Finance and Economics from Barrett, The Honors College at Arizona State University23
  • Degree in Fashion Marketing from Parsons School of Design23

Expertise

Rima focuses on investing in commerce infrastructure and retail technology.2 Her multidisciplinary background allows her to approach new ideas from both business and creative perspectives.4 At Commerce Ventures, she specializes in early-stage retail technology startups and commerce enablers.3

Additional Information

  • During her MBA, she was a Dorm Room Fund Partner and CEO of StartU3
  • She has experience in sourcing, evaluating, and recommending potential startups and vendors for innovation projects4
  • Rima is known for her energy and enthusiasm for working with others and connecting people4

Highlights

Jun 28 · linkedin

Official professional update :)

As many of you know, after three wonderful years at Commerce Ventures, today is my last day! It has been such an incredible opportunity to work alongside such a fantastic and sharp group of investors and founders, while staying deeply connected to the retail, commerce, and fashion worlds. Special thank you to Matthew Nichols for being the best mentor out there, and the rest of the CV team Dan Rosen Ysbrant Marcelis Vivek Krishnamurthy Brenda Robbins Erika Hull Rishabh Pudhota Elizabeth Lessis, CPA Laura Genty Daniel Eckert Andrea Fitzhenry Michele Battle!

For the next step in my career, I will be exploring a few entrepreneurial ideas and learning the ropes from the other side of the table. This also means I will be splitting much more time between SF, NYC, and LA going forward :)

Please reach out if it's been awhile and it's time for us to catch up!! Have a happy summer!

Related Questions

What are some notable investments made by Rima Reddy at Commerce Ventures?
How did Rima Reddy's role at Goldman Sachs influence her career in venture capital?
What startups has Rima Reddy featured on the StartU platform?
What are the key sectors Rima Reddy focuses on at Commerce Ventures?
How did Rima Reddy's experience at XRC Labs prepare her for her current role?
Rima Reddy
Rima Reddy, photo 1
Rima Reddy, photo 2
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Location

San Francisco, California, United States