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Rob Leavitt

Marketing Strategy, Advisory, ABM, Thought Leadership, Executive Engagement

Rob Leavitt is a seasoned marketing professional with extensive experience in B2B technology and services marketing. He currently serves as a Senior Vice President, Advisory at MomentumITSMA, a position he has held since January 2016.1

Professional Background

Rob Leavitt is known for his expertise in:

  • Marketing strategy
  • Account-based marketing (ABM)
  • Thought leadership
  • Brand strategy
  • Business-to-business marketing
  • Services and solutions marketing
  • Digital marketing
  • Executive engagement and C-suite marketing1

Current Role

At MomentumITSMA, Leavitt leads advisory engagements with members and clients, focusing on:

  • Marketing transformation
  • Account-based growth strategies
  • Executive engagement program design
  • Marketing organizational development

He also co-leads the Account-Based Growth Center of Excellence for MomentumITSMA Growth Hub.1

Previous Experience

Before his current role, Leavitt held several notable positions:

  • Director of Thought Leadership at PTC (2011-2016): He designed and launched the first thought leadership program and executive relationship program for PTC Global Services.1

  • Vice President, Marketing and Member Community at ITSMA (1999-2007).1

  • Director of Thought Leadership at PTC Global Services.1

  • Principal at Solutions Insights, a marketing and sales consulting firm.1

  • Vice President of Marketing at Truman Company/Fifty Lessons.1

Additional Information

Rob Leavitt is based in Gloucester, Massachusetts, United States. He is also the host of the C-Suite Marketing podcast and has been a board member of the Media Diversity Institute in London.1

Highlights

Jul 27 · TechTarget
What is Account-Based Marketing? A Guide to ABM Strategy - TechTarget
What is Account-Based Marketing? A Guide to ABM Strategy - TechTarget
Jan 31 · PR Newswire
The pioneers of Account-Based Marketing (ABM) release new book ... - PR Newswire
The pioneers of Account-Based Marketing (ABM) release new book ... - PR Newswire

Related Questions

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How has Rob Leavitt contributed to the field of account-based marketing?
What is the C-Suite Marketing podcast hosted by Rob Leavitt about?
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What is the Account-Based Growth Center of Excellence at MomentumITSMA?
Rob Leavitt
Rob Leavitt, photo 1
Rob Leavitt, photo 2
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Location

Gloucester, Massachusetts, United States