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Rob Newman
Director of Public Policy at ISBA
Rob Newman is the Director of Public Affairs at ISBA (Incorporated Society of British Advertisers).123 He has extensive experience in communications, policy, public affairs, and campaign management, having worked at one of the world's largest agencies and run his own consultancy.3 In his role at ISBA, Newman is involved in various initiatives related to advertising, marketing, and public affairs.12
Recently, Newman has been active in several ISBA projects:
- In November 2024, he announced the launch of a refreshed initiative related to influencer marketing.1
- In March 2023, he organized an event featuring speakers Jim Murphy and Pete McManus.2
- In December 2024, he shared ISBA's Review of the Year 2024, highlighting the organization's activities and achievements.4
Newman's work at ISBA involves engaging with advertisers, the public, and other stakeholders in the advertising industry.4 His LinkedIn profile (username: robnewman30) reflects his current position and professional activities in the field of advertising and public affairs.3
Highlights
ISBA’s joint annual conference is always a thought-provoking occasion, but this year #LEAD2024 was privileged to hear from former Labour Prime Minister Gordon Brown on the shocking scale of poverty in modern Britain.
Brown is promoting the Multibank charity - community donation hubs which collect essentials, from bedding to baby products, and supply organisations that serve the poor.
Your company can help by donating its surplus goods. Visit themultibank.co.uk to find out more.
Today ISBA is announcing the next wave of signatories to our Influencer Marketing Code of Conduct - and we're really pleased that the Influencer Marketing Trade Body has joined us as the co-owner of this initiative.
15 of the IMTB's member agencies are signing up to back the Code and we're also pleased to welcome TERRITORY Influence (Bertelsmann Group) too.
The Code is an essential best practice guide for brands, agencies, and talent to making clear to the public when ads are ads - and to promoting diversity, equity and inclusion in their influencer marketing activity. It's about industry showing leadership and properly moving the dial on diversity in front of and behind the camera.
To find out more about the Code, please do reach out!
#influencermarketing #diversity #inclusion #talent #advertising
