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Robert Archacki

Global Director, B2B Marketing Strategy, Technology and Initiatives

Robert Archacki is a seasoned business leader specializing in business-to-business (B2B) marketing strategy, digital transformation, and go-to-market initiatives. He has extensive experience in the technology, media, and telecommunications sectors, as well as in consumer and travel industries. Archacki has held various leadership roles at Boston Consulting Group (BCG), where he served as a Partner and Associate Director in B2B Marketing & Sales and later as Global Senior Director for B2B Marketing Strategy, Technology, and Initiatives. At BCG, he focused on account-based marketing (ABM), digital transformation, demand generation, and aligning marketing with sales to enhance effectiveness and growth.134

Archacki's career spans over 25 years, including roles such as Chief Strategy Officer at The Dialog Group, Vice President at Razorfish, and Executive Director at Dell. He also worked at Altman Solon, where he was hired as a Director to expand their digital go-to-market capabilities.23 Archacki holds an MBA in Finance and Strategic Management from the Wharton School of the University of Pennsylvania and a BA in Economics from Amherst College.23

Highlights

Jul 18 · altmansolon.com
Go-to-Market & B2B Expert Rob Archacki hired as Director
Go-to-Market & B2B Expert Rob Archacki hired as Director
Jan 1 · altmansolon.com
Rob Archacki - Altman Solon
Rob Archacki - Altman Solon

Related Questions

What are some of Robert Archacki's most notable achievements at Boston Consulting Group?
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What specific strategies has Robert Archacki implemented for B2B marketing?
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Robert Archacki
Robert Archacki, photo 1
Robert Archacki, photo 2
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Location

Austin, Texas, United States