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Robert Bood
Scenario thinking, strategy & future mapping @FairSights | MfN-Registered Mediator - Business, Team & Board Conflicts
Robert Bood is a seasoned professional with over 25 years of experience in strategy development, scenario thinking, and business innovation. He currently serves as the Managing Partner at FairSights, an international consultancy firm based in ’s-Hertogenbosch, Netherlands, which specializes in helping organizations navigate disruptive market transitions. His work involves facilitating clients in mapping their futures and identifying innovative business strategies.1
As an MfN Registered Mediator, Bood focuses on resolving complex business disputes within organizations, partnerships, and family businesses. He is skilled in mediating sensitive cases that require understanding diverse interests and cultures, aiming to foster collaboration and effective communication among parties involved.1
In addition to his role at FairSights, Bood is a Senior Lecturer at the TIAS School for Business and Society, where he contributes to the education of future leaders in strategic management and scenario planning.1 His academic background includes a Master's degree and a Ph.D. in Economics from the University of Groningen.1
Highlights
The Open Society Foundations recently released the “AI in Journalism Futures” report written by David Caswell and Shuwei Fang. I thoroughly enjoyed being part of the facilitation and organising team that guided this extraordinary process and led to this insightful report.
The report describes the course and insights of an extraordinary scenario process to explore and think through the possible impact and implications AI (and Large Language models in particular) might have on our information ecosystems in the longer term. The process produced five intentionally selected, though ‘inevitably imprecise,’ future scenarios, each offering a different perspective on the future of AI in this field. #AI
Scenario process The scenario process designed for this exploration was unique. To ensure the broadest range of perspectives on the future of AI, the Open Society Foundation issued an open call for short scenarios exploring AI’s potential impact on media and information ecosystems. The call resulted in 880 submissions from around the globe, from which a diverse and thought-provoking selection of contributors was invited to further develop their ideas. In April 2024, they gathered in an ancient hilltop village in Piedmont, Italy, for what turned out to be an intensive and exciting scenario workshop. #scenariothinking
Insights Participants were nearly unanimous in agreeing that AI will fundamentally reshape our information ecosystems within the next 5 to 15 years. However, the exact nature of this transformation remains uncertain. The scenarios offer an initial glimpse into the forces and factors that may play a key role in shaping this shift. Whether traditional journalistic media and institutions will survive the transformation is highly questionable and far from self-evident. The exploration and scenarios offer a strong foundation for activating the sector’s “memory of the future” by closely tracking key factors and identifying blind spots, as well as integrating new and emerging forces where needed. Exploring is one, keeping an open view to include new perspectives and monitoring key future forces remains key #futuremapping
The five scenarios 'The five key scenarios developed were: “Machines in the Middle,” in which AI-driven news gathering and news production enables newsrooms to operate essentially without human journalists; “Power Flows to Those Who Know Your Needs,” emphasising the shift of power to those who best understand individual information needs in an AI-empowered information ecosystem; “Omniscience for Me, Noise for You,” depicting a societal divide where some are super-empowered by AI while others may be overwhelmed by distracting or low value information; “AI with Its Own Agency and Power,” envisioning AI systems operating in the information ecosystem with minimal human oversight; and “AI on a Leash,” in which societal or regulatory constraints limit AI’s transformative potential.' #futurescenarios .
“When [do] a business leader’s antics reach a tipping point and start to actively hurt the business”.
Note that tipping points are typically reached somewhere between 10 to 20% market/opinion share, after which they accelerate unstoppably.
