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Robert Pérez

Founder + Chief Exploration Officer at Wonder: Strategies for Good

Robert Pérez is the founder and Chief Exploration Officer at Wonder: Strategies for Good, a company he established in March 2014.1 With over 25 years of experience in social change work, Pérez specializes in developing branding, messaging, and storytelling strategies for organizations aiming to make a positive impact on the world.12

As the son of migrant farmworkers, Pérez has dedicated his career to helping individuals and organizations achieve change both internally and externally.2 He is co-author of "Heartwired: Human Behavior, Strategic Opinion Research and the Audacious Pursuit of Social Change," a strategy guide for change-makers supported by the David and Lucile Packard Foundation.2

Pérez's work focuses on using the power of stories to influence attitudes and behaviors. He developed the Heartwired approach, which has contributed to significant social progress, including advancing marriage equality for same-sex couples and legalizing medical aid-in-dying for terminally ill individuals.2

Before founding Wonder, Pérez held the position of senior vice president at Fenton Communications.2 He resides in San Francisco with his husband, Robert Francoeur.2

Related Questions

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What is the core mission of Wonder: Strategies for Good?
Robert Pérez
Robert Pérez, photo 1
Robert Pérez, photo 2
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Location

San Francisco, California