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Robert Petrarca

Co-Founder & CEO at Maxine's Heavenly

Robert Petrarca is a two-time startup entrepreneur known for driving rapid growth in businesses.

He holds a Bachelor of Fine Arts (BFA) from Buffalo State University and completed his High School Diploma from Liverpool High School.

Robert has held key roles in various organizations, including serving as an Investor and Director of Strategy at Green Table Cafe, Co-Founder & CEO at Maxine's Heavenly, Operations Director at Maxine's Heavenly, Program & Operations professional at The Junto Institute in Los Angeles, Co-Founder and Artistic Associate at Transcendence Theatre Company, and Director Of Programming at Golden Performing Arts Center.

Highlights

Oct 21 · linkedin

Dates are a miracle of nature! We've always known it, but now Whole Foods Market has confirmed it in their annual Food Trend Report for 2023. I'm so honored Maxine's Heavenly was included in this year's report.

We've been sweetening our cookies with Coconut Sugar and Dates since the very beginning because we know they are powerful, minimally refined sources of natural sweetness directly from nature. That's why we coined the phrase, "Sweetened by Nature."

We've never been into zero calorie sugars and keto just isn't our thing. Sweetened by Nature is the FUTURE OF SNACKING. Same great taste, less sugar, low glycemic, minimally refined. That's perfection. No need to complicate what nature already provides.

Thanks to the team for driving this vision. Mayuko Matsumoto, Rachel Brookhart Carmichael, Samuel Neumann, Samia Naciri, Gregory Hall, Charity Clark.

https://lnkd.in/gyvcGQwA

#sweetenedbynature #naturallysweet #naturalproducts #futureoffood #foodtrends #consumergoods #naturalfoods #emergingbrands

Sep 21 · linkedin

A PERFECT writeup from Progressive Grocer showing just how Maxine's Heavenly stands out in a crowded category.

We say it often, "we are not trend chasers."

Building a brand on the laurels of your attributes, instead of the laurels of the brand, is like building a house on sand. A few tides of change could bring everything down.

At Maxine's Heavenly, our vision is really big. We're building a legacy brand meant to serve as the future of the category. We are inspired by all the food fads that come in and out, but we aren't distracted by them. Trend chasing can't be a shortcut to the hard work of building a brand that lives on its own, despite whatever is going on around it.

Check us out, alongside some great innovation!

#entrepreneurship #consumergoods #innovation #branding #brandbuilding #food #naturalproducts

Mayuko Matsumoto, Samuel Neumann, Rachel Brookhart Carmichael, Samia Naciri

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Robert Petrarca
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Location

Los Angeles, California, United States