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Robyn Johnson

Amazon Advertising and Listing Optimization Expert (Seller Central, Vendor Central, SPA, SBA, SDA, DSP)

Robyn Johnson is a prominent figure in the e-commerce industry, currently serving as the Chief Executive Officer of Marketplace Blueprint, a digital agency that specializes in Amazon listing optimization and advertising. She co-founded this agency to help brands enhance their sales and visibility on major online marketplaces such as Amazon and Walmart.

Background and Career

Robyn began her entrepreneurial journey with just $100, leveraging her skills in buying and selling items from garage sales to build a seven-figure e-commerce business within four years. This experience has positioned her as a leading expert in online selling and marketing strategies, particularly on Amazon.com. She has authored a best-selling book titled The Unlikely Entrepreneur: How I Transformed $100 into a Seven-Figure Business, which chronicles her journey and insights into entrepreneurship.123

In addition to her role at Marketplace Blueprint, Robyn is actively involved in education and advocacy within the e-commerce community. She contributes to various publications, including Search Engine Journal, and serves as a professor for SEMrush Academy. Her speaking engagements span numerous prestigious conferences across the United States and internationally, where she shares her expertise on scaling businesses and effective online selling strategies.123

Contributions and Initiatives

Robyn's influence extends beyond her agency; she hosts multiple podcasts, including The Unstoppable Entrepreneur Show and the Marketplace Blueprint Podcast, where she discusses topics relevant to aspiring entrepreneurs and established sellers alike. She also plays a significant role in the nonprofit sector as the vice president of the Internet Merchants Association, where she focuses on educational initiatives for online sellers.123

Summary

Robyn Johnson is not only a successful entrepreneur but also a mentor and educator dedicated to empowering others in the e-commerce space. Her extensive experience, combined with her commitment to sharing knowledge, makes her a respected leader in the industry.

Highlights

Aug 1 · linkedin

Make Sure You Remove All Emojis, Special Characters, and some phrases from Your Amazon Listings by 8/15

Yesterday, Amazon sent a news post saying you have until the deadline above to make your changes. I am not even going to get started on the really scary part- that they will use AI to "help" us optimize our listings. 

For years, we have recommended that clients avoid using emojis. However, if you need to change a lot of listings quickly, this is how we would do it.

  1. Download the Category Listing Report for your products.
  2. Use Find and Replace for the emojis and replace them with nothing. If there is a space between your emojis and the start of your bullets, make sure to include the space (i.e., "💃 " instead of just "💃") Adjust formatting as needed.  
  3. Upload the file back up to Amazon. Make sure only to do a partial update (or a blank field will overwrite existing data).
  4. Make sure there are no errors in your upload. If there were, fix them and re-upload them.
  5. Manually check each listing to determine which listings need Seller Support tickets. 

Changes like this are why it is so important that you understand flat files for Amazon. We always recommend keeping data backed up for all your listings. Especially if Amazon starts making AI changes, now is the time to get a downloaded copy of your listings in their current state.

It looks like the phrases will be a fun surprise- with the exception of refund-related guarantees.

If you need to learn how to use flat files, we have done classes in the past, but there are so many great videos on the subject. 

Here is the link of the announcement: https://lnkd.in/gt4_ZEUA

#amazonseller #amazonfba #amazonlistings #amazonseo

Related Questions

What are some key strategies Robyn Johnson uses for Amazon listing optimization?
How did Robyn Johnson start her business with just $100?
What makes Robyn Johnson an expert in eCommerce?
Can you share more about Robyn Johnson's book "The Unlikely Entrepreneur"?
What are the main services offered by Marketplace Blueprint?
Robyn Johnson
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Location

Mesa, Arizona