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Rod Farmer
Executive Leader | Digital, Customer Experience and New Ventures | Leader, McKinsey Customer Experience (Asia) & Leap by McKinsey (Ventures) | Passionate about driving customer-led growth
McKinsey & Company's Expert Associate Partner, Rod Farmer, is a seasoned professional who specializes in Digital McKinsey and Marketing & Sales practices. With over two decades of experience in design, he helps business leaders incorporate design thinking and digitization into their organizations to achieve better business, social and environmental impact. He is skilled in delivering customer journeys tailored to growth and creating new experiences through a human-centered approach.
Farmer studied Doctor of Philosophy in Engineering at the University of Melbourne, Masters in Sociology at Université Jean Moulin (Lyon III), and Bachelor of Arts, Bachelor of Science in Mathematics, Computer Science, French at the University of Melbourne. He is also a proud Board Member of SANE Australia and The Dax Centre, organizations that help Australians affected by complex mental illness.
Highlights
Excited to share we just launched our latest Leap by McKinsey report on how CEO's are prioritising business building in the face of stagflation.
The report delves deep into why the uncertain economic climate makes it an opportune moment for leaders to prioritize new business building. Our study highlights why new-business building strategies are proving to be fruitful – with both CEOs and CFOs who believe creating new products, services, or businesses is a strategic growth imperative.
Some of the highlights I personally wanted to share:
💪🏼 Venture Bulding is a muscle - companies who are serial venture builders outperform peers over time
🌱 Nearly 60% of incumbents are doubling down on 'generative growth', in the face of tightening capital and investor confidence
🎯 CFO's flagging new products, services, and business building as the #1 most likely strategic move they'll make over the next 12 monhts
🏆 New businesses led by women or under-represented populations were seen to outperform peers - more can be done to build upon this trend
⚡️ Leaders are seeing signficiant opportunities in Green Business Building, particularly in asset- and energy-intensive industries
👍🏽 The report outlines some key insights into what investors are looking for at different stages of the new business life cycle
🥇 Everything-as-a-service businesses are on par with data, analytics, and AI-based based businesses, as the most popular type of new businesses leaders expect to build in the next five years
There is a lot to dig into within the report - I'm sure you'll find your own key take-aways.
You can take a closer look at the new research here 👇 https://lnkd.in/gT-Egnrj
#NewBusinessBuilding #LeapbyMcKinsey #Growth #CEO #CFO #GreenBusinessBuilding
How can Australia and New Zealand seize the opportunities presented by the transition to a low-carbon energy economy and grow new green businesses that will reshape the world for a sustainable future?
It was a pleasure to convene alongside David Dyer, Bevan Watson, Rachel Barry and the McKinsey Sustainability team, over ~140 leaders from emerging cleantechs, market incumbents and investment and financing institutions last week at the inaugural Green Business Building Forum Australia to answer this, and other questions.
Thank you to all the participants for the inspiring ambitions and thoughtful discussions.
#GBB #GreenBusinessBuilding #Leap
