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Rolf Tjalsma
CMO @ Mobilexpense & CRO @ Expense
Rolf Tjalsma is a versatile marketing strategist known for his creativity, passion for continuous development, and expertise in CRO and analytics. With a strong international background and early leadership roles, he excels in effective communication across different levels and cultures. Always eager to broaden his horizons, Rolf's curiosity led him to learn Chinese during train rides in Singapore. He embraces an entrepreneurial spirit and enjoys a routine of coffee in the morning, water in the afternoon, and tea at night, without sugar. Rolf's academic journey includes studying at Ashram College, earning a Bachelor of Applied Science in International Communication & Media from Hogeschool Utrecht, and completing a minor in Visualizing Information at Avans Hogeschool Breda.
Highlights
I don't religiously follow many people on LinkedIn. Especially not for a longer period of time. When the messaging becomes repetitive and predictable, I move on and look for inspiration elsewhere.
This isn't the case with Andrei Zinkevich and Vladimir Blagojević from Fullfunnel.io. I read their constantly evolving messages on LinkedIn and often apply them right away. I often copy their models and change them in a way that fits whatever I'm trying to achieve at that moment strategically or tactically.
I also usually don't fanboy myself into a picture with anyone, but after the FullFunnel workshop last week in Antwerp I had to capture myself in the same frame with these Masters of ABM!
Thanks, guys! Looking forward to the next time you're in the neighbourhood 🔮
𝟭𝟰 𝗺𝗼𝗻𝘁𝗵𝘀 as CMO Mobilexpense 𝟲𝟬 𝗱𝗮𝘆𝘀 as CRO Expense by Mobilexpense
When I was asked to pick up the CRO mantle for Expense, I didn't hesitate. Yes, it wasn't replacing the CMO-part of my job; It was adding more to an already full plate.
And yes, the challenge looked quite daunting at the time: Turn a slumbering sub-brand into a successful, product-led growth machine.
Like any sane person my immediate response was: "Hell yeah! Let's do it!"
Before you read further, know that I'm just the chaperone. The team at Expense is simply doing incredible work.
𝗧𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘀𝗼𝗺𝗲𝘄𝗵𝗲𝗿𝗲 𝗶𝗻 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟯. What has happened at Expense by Mobilexpense since then? 🤯 Our onboarding process went from 25+ manual steps to only 1! ⌛ Our customers can now onboard themselves in minutes, compared to an onboarding that could take weeks. ⚡ Moved Marketing, Sales, Onboarding, Support, and even Finance to HubSpot Enterprise Suite. 🌐 Launched a completely new website and implemented new branding. 📈 Our average deal size is growing exponentially and churn is dropping. 🚀 We've made our Q1 sales target two weeks ago.
There's more. So much more. And it's hard to keep up. I don't know how they do it, but it is a joy to be part of it.
