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Ron Berman

Associate Professor of Marketing at The Wharton School

Ron Berman is an Associate Professor of Marketing at The Wharton School of the University of Pennsylvania.12 He focuses his research on digital marketing, marketing analytics, and online advertising.13 Berman received his PhD from the Haas School of Business at UC Berkeley and has been with Wharton since July 2014, initially as an Assistant Professor before being promoted to Associate Professor in July 2023.2

Berman's research interests include:

  1. Online digital marketing
  2. Marketing analytics and experimentation
  3. Social media
  4. Startups and entrepreneurship3

His work has been published in top marketing journals such as Marketing Science and the Journal of Marketing Research.1 Berman is also a member of the editorial boards of Marketing Science, the Journal of Marketing Research, and Quantitative Marketing and Economics.1

Prior to his academic career, Berman worked as a Principal at Carmel Ventures, a leading Israeli venture capital fund.4 He is also a graduate of Israel's Talpiot program, an elite military and academic program.4

Berman's professional experience includes:

  • Mentoring startups at UpWest Labs (2011-2015)
  • Serving as an Academic Advisor for Startup Genome (2010-2015)
  • Working as a software developer and team leader in the Israel Defense Forces (IDF)2

In addition to his research, Berman teaches Digital Marketing courses in undergraduate, MBA, and Executive Education programs at Wharton.1 He is often invited by market-leading firms such as Google, Facebook, and Wayfair to share and discuss his research.1

Highlights

Jan 1 · coursera.org
Ron Berman, Instructor - Coursera
Ron Berman - Wharton Marketing - University of Pennsylvania
Ron Berman - Wharton Marketing - University of Pennsylvania
Mar 28 · scholar.google.com
‪Ron Berman‬ - ‪Google Scholar‬

Related Questions

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Ron Berman
Ron Berman, photo 1
Ron Berman, photo 2
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Location

Philadelphia, Pennsylvania, United States