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Ron Berman
Associate Professor of Marketing at The Wharton School
Ron Berman is an Associate Professor of Marketing at The Wharton School, University of Pennsylvania. He is known for his research in digital marketing, marketing analytics, and the marketing strategies of startups. His work focuses on how firms assess and optimize marketing effectiveness through experiments, the impact of curation algorithms on social media, and the role of descriptive analytics in online firm performance.13
Background and Education
- Education: Ron Berman holds a PhD and MSc in Business Administration from the University of California, Berkeley. He also has an MBA and MSc in Computer Science from Tel Aviv University, and a BSc in Computer Science, Physics, and Mathematics from the Hebrew University in Jerusalem.14
- Professional Experience: Before academia, he worked as a Principal at Carmel Ventures (now Viola Ventures), a leading Israeli venture capital fund. He also developed software for the Israeli Defense Forces (IDF) and was involved in the Talpiot Excellence Program.14
Research and Teaching
- Research Focus: His research interests include online marketing, marketing analytics, advertising effectiveness, startups, game theory, and industrial organization.1
- Teaching: He teaches digital marketing courses in undergraduate, MBA, and Executive Education programs at Wharton.1
- Publications: His research has been published in top marketing journals such as Marketing Science and the Journal of Marketing Research. He is a member of the editorial boards of these journals and Quantitative Marketing and Economics.1
Professional Engagements
- Advisory Roles: Ron Berman advises and invests in startups, including companies like Desti, Zimperium, Abakus, Peerspace, Netlify, Stackbit, cauzal.ai, and Honeycomb Insurance.1
- Industry Collaborations: He often collaborates with market-leading firms such as Google, Facebook, and Wayfair to share his research insights.1
LinkedIn Profile
His LinkedIn username is indeed ronberman, where he shares updates and insights related to his work and research in marketing.24
Highlights
Jan 1 · goodreads.com
Ron Berman (Author of The Adventures of Sasha ) - Goodreads
Jan 1 · s.gr-assets.com
Ron Berman (Author of The Adventures of Sasha ) - Goodreads
Jan 1 · coursera.org
Ron Berman, Instructor - Coursera
Oct 18 · marketing.wharton.upenn.edu
Ron Berman - Wharton Marketing - University of Pennsylvania

