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Roxanne Ferguson

Senior Director, New Business Development at Merkle

Roxanne Ferguson is the Senior Director of New Business Development at Merkle, a prominent People-Based Marketing Agency. She is based in the Greater Phoenix Area and has over 25 years of experience in the marketing industry, particularly in managing executive-level relationships and business development roles.1

Professional Background

Roxanne joined Merkle in 2004 and has since held various leadership positions within the company. Her expertise encompasses a range of areas including:

  • Database Marketing
  • Customer Centricity
  • Marketing Technology
  • Big Data
  • Multi-channel Marketing
  • Integrated Marketing CRM
  • Customer Acquisition and Retention
  • Marketing Strategy
  • Direct Marketing
  • Analytics
  • Customer Segmentation
  • Marketing ROI.1

Career Achievements

Throughout her tenure at Merkle, Roxanne has achieved significant milestones:

  • Recognized multiple times as the top Enterprise Sales Leader.
  • Instrumental in developing Merkle's Strategic Partnership program, particularly with Adobe, which grew to become Merkle's third-largest Adobe partner in under three years.1

Roxanne's commitment lies in enhancing client value through innovative marketing solutions that improve customer experiences and foster long-term loyalty.

Highlights

Dec 21 · maccde.com
History - MIDDLETOWN AREA CHAMBER OF COMMERCE
As Middletown grows, the Chamber of Commerce is paving the way

Related Questions

What are some of Roxanne Ferguson's most notable achievements at Merkle?
How has Roxanne Ferguson contributed to Merkle's Strategic Partnership program?
What specific skills and expertise does Roxanne Ferguson bring to her role at Merkle?
How long has Roxanne Ferguson been with Merkle?
What is Roxanne Ferguson's role in the Greater Phoenix Area?
Roxanne Ferguson
Roxanne Ferguson, photo 1
Roxanne Ferguson, photo 2
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Location

Greater Phoenix Area