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Roy Erez

Entrepreneur, Investor, Advisor

Roy Erez is a versatile professional with a diverse career trajectory, transitioning from a former military officer to a venture capitalist, then to senior executive roles in startups. He eventually became the Founder & CEO of Loop Commerce, leading the company through a successful acquisition by Synchrony, where he continued as a GM. He later ventured into being an investor and advisor.

Erez's focus areas with CEOs include the art of storytelling for fundraising and business development, sales and partnerships strategies, go-to-market approaches, product strategy from MVP to scale, and building company culture. He is particularly interested in fintech, digital commerce, enterprise SaaS, retail, and B2B/B2C solutions.

With a passion for innovation and entrepreneurship, Erez emphasizes the importance of vision, mission, passion, drive, strategy, storytelling, and a strong team to overcome challenges and achieve success. His educational background includes an MBA from Columbia Business School, and he has held various roles in organizations like BookOutdoors, R-Squared Ventures, and Forbes.

Highlights

Oct 19 · linkedin

So powerful. So true. So scary. Watch. Get educated. This is not about pro free speech. This is not about the Palestinian-Israeli conflict. This is not even about being pro-Israel! It's about denouncing terror. Denouncing hate speeches and open calls for violence in our schools and cities. It's to declare that terror, real evil, cannot be justified, period! Take a second and consider the meaning of what you might be standing for, or standing by and doing nothing about. The indisputable fact that Hamas, a terror organization declared by the US and Europe, on a Saturday morning two weeks ago, entered Israel cities. ~2500 terrorists! That's ~4-5 army battalions, organized, with a mission and a handbook - the mass murder of civilians!! Within hours they raped, tortured, beheaded, lit on fire, massacred - babies, children, teens, moms, elderly - in their bedrooms, on the streets while trying to flee, in shelters trying to hide, and in a music love festival. 1,400 Israelis, butchered in one day. 1,400! Oh, and while they were proudly taking selfies. And then 200 hostages, many are babies and teens, taken from their murdered families and paraded in Gaza as trophies (sadly enough, while too many in Gaza celebrated). So what too many in this country and world are essentially standing by in their acts, and lack thereof, is that these atrocities can actually be justified. "There's a history". "Let's understand their point of view". Let's remember this moment in the next 9/11 or ISIS terror attack. Because the world didn't try to "understand the other side", or "the background of what led these poor terrorists to do what they did" then. We didn't analyze a proportionate response when the western world united (rightfully so, and the world is better off today because of it) to invade Afghanistan and later target ISIS all over, which resulted in the unfortunate thousands of civilian casualties by western bombings. It was clear: terror cannot be justified, will not be tolerated, and will be eradicated in full force and immediately. So when you stand by and approve these rallies and chants, and declaring anything short of an unequivocal condemnation - you are justifying these atrocities and the right for terror. Remember, you're a minority group yourself. All of us. Because extreme Islam, the same Al-Qaeda and ISIS that you think no longer exists - they do exist, just in different names. And they are targeting the western free civilization. US, Israel, Europe - we're all the same. At 9/11 it was Al-Qaeda targeting the US. Then ISIS targeting Europe. Last week Hamas targeting Israel. Tomorrow? We'll find out. Because we opened the door for them, stood by, debated, constantly believed their lies as facts (would you have Al-Qaeda or ISIS?), and actually showed solidarity and support - all rather than unite. Unite against terror! So my kids, and your kids, would not be considered a legitimate target in their homes in the name of god and freedom.

Oct 8 · linkedin

(I have never posted a non professional post on this channel before. Please don't skim thru this. Spend 3 min to get educated on what is happening in Israel)

Over 700 civilians and counting massacred. Infants, small children, teenagers, woman, men, elderly - full families. In their homes, bedrooms, sidewalks, bus stations... Hundreds more taken hostages back into Gaza. Thousands injured, many of them fatally. Thousands of rockets fired on Israeli cities. Targeting civilians. To inflict as many more deaths as possible.

And this is just day 1

At 6am on a Saturday morning. A holiday weekend. Surprise attack by Hamas. Palestinians. Not a handful of terrorists that you explain as an isolated group and event. But a well organized attack of hundreds of militants deep into Israeli cities with one goal. A mission. With passion. To shoot and kill as many people as possible, and then take more children, woman, and elderly hostages. They succeeded.

There are hundreds of images and videos they themself shot and are proudly posting on social media. Force entering homes and killing the families. Their bodies then being savagely abused while sadistically cheering. Israeli hostages including small children calling out for their parents and being laughed at and physically harassed by Palestinians. This is heartbreaking. Inhuman.

9/11 was a redline crossed for the world. ISIS was rightfully seen as inhumane, an evil that is non deserving a peaceful resolution. Well - this is the exact same thing!!

It’s an asymmetric war. Israel, like other western countries has morals. Values. And somehow it now needs to now fight back against this barbaric enemy. And win. And it will.

And when Israel retaliates trying to surgically hit only militants, but in war, no different than after Iraq or 9/11, civilians will unintentionally, accidentally and regrettably get hurt in the cross fire - the focus will go back to anti-israel and antisemitism headlines.

This is Israel’s 9/11. One can argue even worse. Numbers wise per Israeli population is equivalent to over 40,000 civilians dead in 9/11. And counting. Shot point blank in the streets and their homes. Plus those barbarically taken hostage. Equivalent in numbers to thousands!

These actions are not condemned by Palestinians leaders. Or Iran. They are in fact praised, justified and encouraged.

I believe in equality whole heartedly. I believe in multi-culture and religion co-existence. But this cannot be justified. And this cannot go unanswered.

My thoughts and prayers are to everyone, including my families, friends, business partners and everyone else in Israel. Be strong.

The world cannot dismiss this and move on. There’s a right and wrong. A definition of Evil. A line one does not cross and cannot justify. As a human being. Period.

Please be vocal. Please share so others will see. Please stand behind humanity. Stand behind values. Against evil.  Stand behind Israel. 🇮🇱 🙏

Roy Erez
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Location

Los Altos, California, United States