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Ruby Lee
Founder of Flow State Business®,Speaker, Entrepreneur. Personal Brand Coach to 6 & 7-figure business owners, create noteworthy authority, attract aligned clients | Flow Science | Top 1% LinkedIn creator & Top 100 podcast
Professional Background
Ruby Lee is a dynamic and innovative entrepreneur dedicated to helping fellow business leaders harness the transformative power of flow within their work lives. As a certified High Flow Coach, Ruby provides her clients with practical, straightforward advice tailored to their unique business needs, ensuring they can unlock their potential without the confusion of complex jargon. With an impressive track record, she has become a trusted mentor for many who seek to optimize their business practices and achieve a state of flow that enhances both productivity and passion.
As the inspirational voice behind the well-received Flow State Business podcast, Ruby has captivated an audience with nearly half a million downloads. This platform allows her to share valuable insights into the flow state and its application in transforming business operations. Ruby is currently channeling her passion into writing a book titled "Flow State Business," a significant project where she shares her extensive knowledge and personal journey.
Ruby’s coaching methodology is anchored in authenticity. She firmly believes that true self-embrace is essential in recognizing and accessing one’s desired flow state. By refining her clients' messaging and aligning it with their genuine energy, she enables them to authentically connect with their audience and prospects. Her approach fosters an environment where clients can cultivate a business that reflects their true essence, ultimately leading to greater success and satisfaction.
Energy management is another cornerstone of Ruby's coaching practice. She emphasizes the importance of understanding one’s energy levels and identifying sources of motivation and distraction. With her expert insights, Ruby assists entrepreneurs in strategizing their workflows to elevate their productivity and resilience. Her unique methods ensure that clients are not only achieving their business goals but are also fostering an enjoyable and fulfilling work experience.
Ruby understands that trust is paramount in mentorship. Her first-hand experience has shown her how embracing flow can not only lead to financial success but also develop a genuine passion for entrepreneurial endeavors. With Ruby's guidance, clients learn to channel their energies into creating businesses that resonate with their core values, seamlessly aligning personal fulfillment with professional growth.
Education and Achievements
A lifelong learner, Ruby boasts a robust educational background that enriches her coaching practice. She began her academic journey studying Psychological Science with a focus on the Neural Bases of Consciousness at La Trobe University. This foundation equipped her with essential skills in understanding human behavior, a crucial aspect of effective coaching.
Ruby further honed her expertise by studying as a High Flow Certified Coach at the Flow Research Collective, where she gathered extensive knowledge about the mechanics of flow states and their applications in business and life. Complementing her psychological studies, she successfully completed her Master’s in Human Resource Management at Swinburne University of Technology. Here, she gained critical insights into organizational behavior, leadership, and strategic management—all integral to her work with entrepreneurs.
Her academic journey also includes a Diploma in Financial Services, along with RG146 certification from Kaplan Australia, and a Bachelor’s degree in Business/eCommerce and Accounting from Swinburne University of Technology. This diverse educational background equips Ruby with a 360-degree view of business operations, enabling her to guide entrepreneurs effectively in various aspects of their enterprises.
Work History
Ruby has a remarkable professional history enriched by her experiences across different sectors in recruitment and human resources. She founded Flow State Business, where she serves as a mentor and coach, guiding entrepreneurs to unlock their full potential through the principles of flow. This endeavor reflects her commitment to enhancing the entrepreneurial ecosystem by fostering supportive and authentic business practices.
Before dedicating herself to coaching, Ruby built a successful career in recruitment, commencing as a Senior Recruitment Manager at Australian Unity. Here, she developed her skills in talent acquisition and candidate management, laying a solid foundation for her subsequent roles. Ruby then transitioned to hold the position of National Recruitment Manager at OAMPS Insurance Brokers, where she broadened her expertise by overseeing comprehensive recruitment strategies.
Ruby’s career path continued to flourish as she took on the role of Talent Acquisition Manager at Medibank, where she was instrumental in developing recruitment initiatives that strengthened the organization’s workforce. She later served as the Head of Recruitment at Cogent.co, where she applied her knowledge in hum
Highlights
I spend about 8 hours a week working in my business.
These 8 hours help me generate:
- on average 376 organic new leads signing up to my email list every month (no ad spend)
- aligned leads which turn into $50k - $80k in revenue every cycle
- a steady stream of dream clients—all from a place of ease and flow (no calls to convincing needed)
Here’s why this works so beautifully:
- I keep my lead gen cycle super tight, showing up every 4-6 weeks like clockwork—consistency is my secret sauce.
- I don’t hold back—I’m generous AF with my best strategies. People can feel when you’re giving from a real, authentic place.
- I genuinely care about my community, whether they’re paying clients or not. It’s all about creating real, heartfelt connections.
- I sell everyday, not like a crazy chook - instead just letting people know what’s happening around the biz.
And the best part? I don’t need to hustle...I simply stay in my lane, speak my truth, and create a space where my community feels connected and valued.
I want to help as many of you as possible who are serious about giving your brand the real opportunity to grow.
🧲 I’m inviting you to join me at my Magnetic Leads workshop. This is more than just another online session—it’s about helping your brand get more seen. I know that once you get more visibility, people are going to want to work with you.
➡️ Check out the link in my first comment. The offer is incredible. You'll be surprised at the investment, total no brainer energy. I’ll delete it once the current offer expires - so if you see it, it’s still open.
PS: When you show up from a place of authenticity and flow, the universe responds — it gets to be so easy.
I'm all about keeping it real, and today I'm feeling that Thursday/ Friday drag. If you're in the same boat, you're not alone 😅.
Checking in to see how everyone else is holding up!
Be honest 😂⬇️
#ThursdayVibes #EntrepreneurLife #WeekendCalling
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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