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Russ Maschmeyer
Design Director, GenAI @Meta. Former product lead XR/AI @Shopify and co-founder @primersupply
Russ Maschmeyer is a prominent figure in the tech industry, currently serving as the Design Director for GenAI (Generative AI) at Meta.24 His career trajectory showcases a wealth of experience in design, product development, and artificial intelligence.
Professional Background
Maschmeyer recently transitioned to Meta (formerly Facebook) from Shopify, where he held a significant role in product leadership for XR (Extended Reality) and AI initiatives.12 His last week at Shopify was in April 2024, after which he rejoined Meta to spearhead new GenAI product development across the company's family of apps.1
Education and Expertise
Russ holds a Master of Fine Arts (MFA) degree from the School of Visual Arts.3 His educational background, combined with his professional experience, positions him as a multifaceted professional excelling at the intersection of design and technology at scale.
Previous Ventures
Before his roles at Meta and Shopify, Maschmeyer co-founded Primer Supply24, demonstrating his entrepreneurial spirit and ability to innovate in the tech space.
Current Role and Location
As the Design Director for GenAI at Meta, Russ is based in Oakland, California.35 In this position, he is likely involved in shaping the future of generative AI technologies across Meta's platforms.
Online Presence
Russ maintains an active online presence:
- On LinkedIn, he has over 2,000 followers and 500+ connections3
- His Twitter handle is @StrangeNative2
- He is also active on Threads with the username @strangenative, where he has 2.7K followers4
Maschmeyer's career path reflects a deep commitment to innovation in design, AI, and extended reality technologies, making him a notable figure in the rapidly evolving field of generative AI.
Highlights
It's my last week at Shopify 🥲
Such a privilege to shape AI and spatial strategy over the past few years. Tons of respect for Tobi and the talented teams here. The roadmap is amazing.
Excited to share I'll be re-joining Meta Facebook to help lead new GenAI product development across the family of apps. Looking forward to working again with Mark and some old friends on totally new possibilities.
Spent some time with Fast Company Design, chatting about our approach to this year’s Shopify live globe. Big unlocks in web graphics and AI enabled us to go much deeper into the data this year and squeeze more “juice” out of the globe. 🌎👇
