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Russ Maschmeyer

Design Director, GenAI @Meta. Former product lead XR/AI @Shopify and co-founder @primersupply

Russ Maschmeyer is a prominent figure in the tech industry, currently serving as the Design Director for GenAI (Generative AI) at Meta. He is based in Oakland, California.2 Maschmeyer has a diverse background in design, product development, and artificial intelligence, with experience across several major tech companies.

Career Highlights

  • Current Role: Design Director for GenAI at Meta, where he leads new generative AI product development across the company's family of apps.
  • Previous Positions:
    • Product Lead for XR/AI at Shopify (until April 2024)1
    • Co-founder and CEO of Primer, an AR app for interior design (acquired by Shopify)12
    • Design Manager at Facebook (2011-2018), where he led design for Groups, Search, Profile, and other key areas14

Education and Expertise

Maschmeyer holds a Master of Fine Arts (MFA) degree from the School of Visual Arts.2 He has authored more than 75 patents across search, social media, hardware, AR, VR, and AI.4

Notable Achievements

  • Co-founded Primer, an AR-enabled interior design marketplace4
  • Led the evolution of Facebook's Graph Search4
  • Created a gestural instrument using a hacked Kinect sensor, which was featured in The New York Times4

Online Presence

  • LinkedIn: Over 2,000 followers and 500+ connections2
  • Twitter: @StrangeNative3
  • Threads: @strangenative with 2.7K followers

Maschmeyer's career trajectory showcases his expertise in design, AI, and extended reality technologies, positioning him as a key player in the rapidly evolving field of generative AI.

Highlights

Apr 23 · linkedin

It's my last week at Shopify 🥲

Such a privilege to shape AI and spatial strategy over the past few years. Tons of respect for Tobi and the talented teams here. The roadmap is amazing.

Excited to share I'll be re-joining Meta Facebook to help lead new GenAI product development across the family of apps. Looking forward to working again with Mark and some old friends on totally new possibilities.

Nov 24 · linkedin

Spent some time with Fast Company Design, chatting about our approach to this year’s Shopify live globe. Big unlocks in web graphics and AI enabled us to go much deeper into the data this year and squeeze more “juice” out of the globe. 🌎👇

Related Questions

What are some of the key projects Russ Maschmeyer has led at Meta?
How did Russ Maschmeyer's role at Shopify prepare him for his current position at Meta?
What inspired Russ Maschmeyer to co-found Primer Supply?
Can you tell me more about the gestural instrument Russ Maschmeyer invented during his MFA at SVA?
What are some of the patents Russ Maschmeyer has authored across various tech fields?
Russ Maschmeyer
Russ Maschmeyer, photo 1
Russ Maschmeyer, photo 2
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Location

Oakland, California, United States