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Russell Khan
Director of Commerce at VaynerX
Russell Khan is a seasoned professional specializing in speeding up the sales cycle through direct response and behavioral marketing for brands and businesses. With a background in law and education from Widener University School of Law and University of Delaware, Russell brings a unique perspective to marketing strategies.
Currently serving as the Director, Commerce at The Sasha Group and consulting at VaynerMedia, Russell focuses on scaling brands using diverse online and offline strategies across verticals like beauty, health and wellness, home and kitchen, food and beverage, and electronics. His expertise lies in creating, optimizing, and maintaining marketing systems to enhance customer acquisition, retention, and revenue.
Passionate about eCommerce, digital marketing, and direct-to-consumer (DTC) brands, Russell Khan also boasts of co-founding an organic burger and butchery brand called Honest Chops. With past roles including Senior Strategist, eCommerce at VaynerMedia and Senior QA, Digital Experience at SiriusXM, Russell brings a wealth of experience and knowledge to the table.
Highlights
This is an urgent time for us to SKILL UP.
The world we enter once the chaos is under control will demand more of us.
For marketers, organizations and agencies this is an opportunity to acquire more skills, specifically to become better t-shaped marketers.
A t-shaped marketer is somebody who has expertise in about 1-3 main marketing facets.
The horizontal part of the “T” is the broad knowledge about marketing. It’s all the other facets that you’re familiar with—but not necessarily absolute expert in.
The vertical part of the “T” shows the singular depth of knowledge on one subject. It’s the marketing facet that you are an absolute expert on.
Being a t-shaped marketer means that you can help clients with their marketing from A-Z.
While you have your bread and butter (like social media, paid ads, or community building), you’re also able to put together, a paid media strategy that feeds into a commerce strategy that feeds into an email marketing strategy.
This is what makes t-shaped marketers so valuable to brands— you can steer the ship of all their marketing strategies.
Skill up rather than seek entertainment and escapism as much as possible during this lockdown.
It will serve you and in turn you’ll serve others— better.
#digitalmarketing #dtc #marketing #skillup
Starting today Honest Chops will be providing free meals to hospital staff & underprivileged children.
We also are committed to paying our staff even in the event of a shutdown.
When we started Honest Chops, our vision was to build something that could help people in need. Our careers have brought us in contact with people from so many different walks of life. Our faith teaches us to give honor to all people - regardless of background. Our spirituality informs a sense of ethics that compels us towards action rooted in compassion, mercy, wisdom and love. And our goal is to build as much as we can with the resources, networks and skills that we have acquired and been given for the sake of serving those who are in need.
Doctors, nurses, residents, and many more serving hospitals are putting themselves at the front lines despite the risks to their own health. There are close to a million students in the NYC public school system and many of them rely on their schools for food.
Starting today we'll provide free lunch from 12-1:30PM to children and dinner to hospital staff from 6-7:30PM.
Our prayers are with each of you & your loved ones. As a SMB, we don't know how long we'll able to do this for, but even where we can help one person, that makes all the difference.
