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Russell Khan

Director of Strategy

Russell Khan is a marketing expert specializing in direct response and behavioral marketing to accelerate the sales cycle and cultivate customer loyalty.

With a strong background in creating, optimizing, and managing marketing systems, Russell excels at enhancing customer acquisition, retention, and revenue streams.

Currently, Russell is leveraging his expertise at VaynerMedia, where he advises brands on scalable online and offline strategies across various industries, including beauty, health, food, home, and electronics.

Passionate about eCommerce, digital marketing, and DTC brands, Russell has also co-founded Honest Chops, an organic burger and butchery brand.

Russell's educational background includes studying at Widener University School of Law and the University of Delaware.

Throughout his career, Russell has held key positions such as Director of Strategy, Digital at The Ad Girls, Director of Strategy, Commerce at VaynerMedia, and Senior Business Analyst at SiriusXM.

Highlights

Apr 16 · linkedin

This is an urgent time for us to SKILL UP.

The world we enter once the chaos is under control will demand more of us.

For marketers, organizations and agencies this is an opportunity to acquire more skills, specifically to become better t-shaped marketers.

A t-shaped marketer is somebody who has expertise in about 1-3 main marketing facets.

The horizontal part of the “T” is the broad knowledge about marketing. It’s all the other facets that you’re familiar with—but not necessarily absolute expert in.

The vertical part of the “T” shows the singular depth of knowledge on one subject. It’s the marketing facet that you are an absolute expert on.

Being a t-shaped marketer means that you can help clients with their marketing from A-Z.

While you have your bread and butter (like social media, paid ads, or community building), you’re also able to put together, a paid media strategy that feeds into a commerce strategy that feeds into an email marketing strategy.

This is what makes t-shaped marketers so valuable to brands— you can steer the ship of all their marketing strategies.

Skill up rather than seek entertainment and escapism as much as possible during this lockdown.

It will serve you and in turn you’ll serve others— better.

#digitalmarketing #dtc #marketing #skillup

Mar 18 · linkedin

Starting today Honest Chops will be providing free meals to hospital staff & underprivileged children.

We also are committed to paying our staff even in the event of a shutdown.

When we started Honest Chops, our vision was to build something that could help people in need. Our careers have brought us in contact with people from so many different walks of life. Our faith teaches us to give honor to all people - regardless of background. Our spirituality informs a sense of ethics that compels us towards action rooted in compassion, mercy, wisdom and love. And our goal is to build as much as we can with the resources, networks and skills that we have acquired and been given for the sake of serving those who are in need.

Doctors, nurses, residents, and many more serving hospitals are putting themselves at the front lines despite the risks to their own health. There are close to a million students in the NYC public school system and many of them rely on their schools for food.

Starting today we'll provide free lunch from 12-1:30PM to children and dinner to hospital staff from 6-7:30PM.

Our prayers are with each of you & your loved ones. As a SMB, we don't know how long we'll able to do this for, but even where we can help one person, that makes all the difference.

Russell Khan
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Location

New York, New York, United States