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Ruth Healy

Co-Founder & COO at Grandpal

Ruth Healy is a versatile professional with a diverse background in marketing, content production, and entrepreneurship. She co-founded Grandpal, a startup aimed at reducing loneliness among elderly people, where she served as COO.1 Currently, Ruth is the Marketing Lead at Deftpower, a cleantech company focused on providing scalable and cost-effective charging solutions for electric vehicles, a role she began in October 2023.

Prior to her current position, Ruth worked as a Content Production Manager at Clue by Biowink and held a role as a Senior Producer at Web Summit. Her expertise spans content marketing, brand communications, strategy, and community events.

Based in Berlin, Germany, Ruth has demonstrated a strong passion for diplomacy, teamwork, and equality. Her interests include music, sports, mental health, and travel. Ruth's professional experience also includes curating speakers and content for major events like Web Summit and leading programming for MoneyConf.

At Grandpal, Ruth played a crucial role in developing a platform that connected volunteers with elderly individuals in nursing homes, providing companionship and social interaction. The startup successfully logged over 800 hours of companionship through its platform.1

Ruth Healy is active on LinkedIn, where she shares insights about her professional journey and engages with the broader community.

Highlights

Aug 1 · linkedin

Here goes nothing: I lost my job a few months back. And as someone who truly loves to communicate - I haven’t known what the hell to say.

Odds are that this won’t be the first post of this kind that you’ve read. It might not even be the first you’ve read this week. For most of us, the last year or so saw LinkedIn rapidly morph this groundhog-day scrolling experience of oh-so-many talented people abruptly #opentowork. My feed was overrun with job loss announcements. Some were emotional, some were angry, more than few were intimidatingly impressive. I thought all of them were brave. Then without warning their words rang truer than I ever wanted them to as I, too, sadly joined the #layoff legions.

A step I haven’t properly taken yet is reaching out to the rich and vast network I’ve built over the years. I grappled with doing it in a way where I was being true to myself - both sincere and straight-talking. So while yes, I shared conflicted feelings about penning such a post these 500 words have somewhat snook up on me. Equal parts sorting my thoughts and flaunting my flair = an accidental love letter to LinkedIn.

I’ve needed time to really evaluate what could and should be next. I have a mountain of experience across marketing, content, communications, events, and know I’m hyper-adaptable across roles and environments. In theory, this should leave me with a lot of options - right? But what this contemplative chapter actually showed me was that I had some decisions to make. What do I want? What did I love doing before? What would I be the most excited about jumping into? In other words - time to pinpoint my own north star 🤓

This has meant taking time to reflect on my own personal highlights reel of the wins that have felt best. For example:

⭕ Making content marketing WORK → doubled web conversions (CTR) from 3.5% to 7%

⭕ Effective comms → writing for, targeting and engaging with all audiences #B2B #B2C

⭕ Building + optimising processes → growing asset output by over 100% in 6 months

⭕ Brand/content strategy → 10 years experience

⭕ Accelerator accepted → 10 startups from over 1,000 chosen for Techstars Berlin

⭕ Launching + owning projects →  event lead for 5,000 person conference + 1,000 pax stages featuring/creating new revenue streams from Tommy Hilfiger, Vogue, Levis + more with Web Summit

⭕ Copy all day → brand campaigns, ads, blogs, newsletters, social media, email, programmes, marketing collateral, in-app, fundraising, live talks, press releases - you get the vibe 🖋️

I feel that tech has been caught with its pants down, and it’s a brave new #content world out there as budgets, strategies, org structures and more are reassessed from the ground up. It’s pretty understandable then that in some ways this muteness of mine comes more from a meta perspective vs a circumstantial one.

(Continued in comments 🙏 )

Related Questions

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Ruth Healy
Ruth Healy, photo 1
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Location

Berlin, Berlin, Germany