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Ryan Babenzien
Founder - CEO at Jolie Skin co.
Ryan Babenzien is the Founder & CEO of Jolie Skin Co., a beauty wellness brand focused on improving skin, hair, and overall well-being by enhancing the quality of water.
Previously, Babenzien established GREATS, the first digital native footwear brand, which was acquired by the multi-billion dollar company Steve Madden in 2019 after just five years.
He serves as an advisor to Attentive Mobile and Try Now and holds board positions at Imogene & Willie and Hoek Home.
Babenzien has been featured in notable publications like Forbes, Techcrunch, Highsnobiety, and Hypebeast, among others. He was part of the Goldman Sachs 100 Most Intriguing Entrepreneurs class of 2018.
His collaborations span a diverse range of brands such as Timex, Tretorn, J.Crew, Loro Piana, and Bobbi Brown, showcasing his versatility and industry connections.
Educationally, Babenzien pursued a Bachelor's degree in Economics at Fordham University.
Throughout his career, he has held various roles including Founder & CEO of Jolie Skin Company, investor at Okendo, board advisor at BounceX, and mentor at Massachusetts Institute of Technology.
His experience also includes positions such as Global Director of Lifestyle/Entertainment Marketing at K-Swiss and Puma, highlighting his expertise in marketing and brand development.
With a diverse background in entrepreneurship, advisory roles, and brand collaborations, Babenzien continues to make an impact in the beauty, fashion, and wellness industries.
Highlights
📝 A few weeks ago I wrote a post about Jolie's experience with Saks Fifth Avenue and how they have owed us $15k for over a year. That post triggered no less than 3 major articles to be written, including the most recent one today from the The Wall Street Journal.
That post was the most read and engaged post I've ever had on LinkedIn and clearly touched a nerve, not only in the founder community, but also within the retail industry and the reporters who cover it.
The intent of my post was to inform others of what Jolie was experiencing with Saks. More of a "Seller beware" post and less of a post about getting paid what Saks owed us. While we have the normal slow payments from some wholesalers we've always been paid. Saks was an extreme example and we ultimately sent them to collections after about a year. BUT, we received payment in full the other day and we're thrilled SAKS has paid us.
💲 We have been very fortunate and I know there are many brands that are owed much more than the $15k Saks owed us. I also know that some of those brands may be on their last breath and getting close to going out of business.
💲 SO, we've decided to donate this $15k to a brand in need. Here is what is required:
You're brand that is owed money by SAKS and they are more than 90 days past due on payment.
You're a brand that has less than 90 days of cash on hand to pay your bills.
If you are a brand that falls in this bucket, DM me and one of you will get a $15k gift from Jolie. Not a loan, Not an investment, a gift.
📨 Please share this post to get the word out to founders.
https://lnkd.in/ecyxaXMb
It's no secret we're fans and friends with Nik Sharma. The brand he has created as "Nik" the brand is impressive and his marketing expertise is a hot ticket. He is paid by his clients (handsomely btw) for his unique skill set and he is well respected in the world of Marketing.
So when Nik talks about Jolie and our marketing approach, I'm always flattered. Here is what he wrote to kick off his newsletter "We live in an age of performance marketing, where every endeavor needs to be tracked and measured to ensure its efficacy. It feels like there is a growing tension between performance marketers and those on the brand side who still adhere to more of a “spray and pray” mentality. And then there’s Jolie."
Jolie's approach to marketing has been consistent since before we launched. We set a strategy and have not deviated from it. 1. Because it's working and 2. Because we believe the majority of marketers today are analysts not marketers and have overvalued measurement and undervalued actual performance. Performance marketing is a relatively new form of marketing that involves measurement, which was meant to be the great silver bullet of marketing. Sadly, it has not proven out to be the great silver bullet we all hoped it would be, including myself. And because of that, Jolie approached marketing in a different way that included old school, relatively unmeasured tactics with current, highly measurable tactics. The result has been exceptional for growth, profit and brand. This is the trifecta of marketing where if you are checking each of these boxes year over year, you're doing it really right.
I'm sort of joking when I say we should start a marketing agency. Sort of. I am approached at least a few times per week to share my thoughts and insights to other founders, marketing leaders, vc's and others so there seems to be an opportunity to actually get paid to help others instead of giving it away like I do now. I'm not going to do that just yet but hey, you never know.
I'm not saying to NOT do performance marketing. But I am saying that non measured channels will likely improve your overall marketing performance. That's scary to most marketers today because the comfort of being able to report and analyze around spend and ads is far greater than the risk of going off script and doing things that can't be seen. My advice, do something different, something creative, different from what everyone else is doing. That's what real marketers do.
“Marketing today is a lost art and the belief that "measurement" makes marketing better today is simply not true. If measurement of marketing made marketing better than we would not have so many unprofitable companies. It's as simple as that,” says Babenzien.
