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Ryan Neu

Professional based in Boston, Massachusetts, United States

Ryan Neu is the co-founder and CEO of Vendr, a company that specializes in software procurement, often referred to as a SaaS buying platform. He has been in this role since July 2018, focusing on creating a streamlined process for businesses to purchase software at competitive prices.12

Professional Background

Before founding Vendr, Neu held several significant positions in sales and account management:

  • Head of Enterprise Sales, Americas at InVisionApp Inc from October 2016 to July 2018.
  • Director of Sales, SMB at HubSpot from January 2011 to October 2016, where he also served as a Senior Sales Manager and Principal Account Executive for the EMEA region.1

Neu began his career as a Senior Associate at KPMG, where he worked from August 2007 to March 2010, after passing the CPA exam in 2010.1

Education

Ryan Neu holds a Bachelor of Science in Accountancy from the College of Charleston (2003-2007) and a Master of Science in Accountancy from Boston College (2007-2008). He also participated in the Y Combinator startup accelerator program in 2019.1

Current Focus

At Vendr, Neu is dedicated to building a platform that simplifies the software buying process for companies, emphasizing customer service and the importance of understanding market needs to drive product development.3

Highlights

Aug 27 · linkedin

In the early days, founders often feel they need to act bigger than they are, thinking that’s the only way to land big deals. I made that mistake when we started Vendr.

Instead of pretending to be a bigger company, embrace the garage phase.

I call it "take-a-shot sales" — where you invite customers to take a shot on you, explicitly calling out that you’re a young, hungry, unproven startup. The garage phase benefits customers, allowing you to offer attention and customization that big companies can’t.

It's fun for your customers, too: They get a front-row seat to your journey. They are not just buying a product — they are placing a bet on you.

Authenticity sells. Being a startup is your superpower. Embrace your size, stage, and story — even if you’re just starting out.

As you grow, you’ll lose some of that novelty. But right now, your authenticity is your edge. Use it.

Jul 31 · linkedin

Vendr's Q2 Trends Report just dropped. This time, in partnership with Brex, providing a complete picture on current SaaS buying trends.

Also, Vendr can help you buy any of the products listed in the report, at the lowest price, for free -- just click the name of the product you want to buy, and we've got you covered.

Dig in!

Related Questions

What inspired Ryan Neu to start Vendr?
How did Ryan Neu's experience at HubSpot influence his approach at Vendr?
What are the key features of Vendr 2.0?
How does Vendr compare to other SaaS procurement platforms like G2 and Capterra?
What challenges did Ryan Neu face while building Vendr?
Ryan Neu
Ryan Neu, photo 1
Ryan Neu, photo 2
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Experience

Vendr

Education

Y Combinator

Location

Boston, Massachusetts, United States