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Ryan Neu
Professional based in Boston, Massachusetts, United States
Ryan Neu is the co-founder and CEO of Vendr, a company that specializes in software procurement, often referred to as a SaaS buying platform. He has been in this role since July 2018, focusing on creating a streamlined process for businesses to purchase software at competitive prices.12
Professional Background
Before founding Vendr, Neu held several significant positions in sales and account management:
- Head of Enterprise Sales, Americas at InVisionApp Inc from October 2016 to July 2018.
- Director of Sales, SMB at HubSpot from January 2011 to October 2016, where he also served as a Senior Sales Manager and Principal Account Executive for the EMEA region.1
Neu began his career as a Senior Associate at KPMG, where he worked from August 2007 to March 2010, after passing the CPA exam in 2010.1
Education
Ryan Neu holds a Bachelor of Science in Accountancy from the College of Charleston (2003-2007) and a Master of Science in Accountancy from Boston College (2007-2008). He also participated in the Y Combinator startup accelerator program in 2019.1
Current Focus
At Vendr, Neu is dedicated to building a platform that simplifies the software buying process for companies, emphasizing customer service and the importance of understanding market needs to drive product development.3
Highlights
In the early days, founders often feel they need to act bigger than they are, thinking that’s the only way to land big deals. I made that mistake when we started Vendr.
Instead of pretending to be a bigger company, embrace the garage phase.
I call it "take-a-shot sales" — where you invite customers to take a shot on you, explicitly calling out that you’re a young, hungry, unproven startup. The garage phase benefits customers, allowing you to offer attention and customization that big companies can’t.
It's fun for your customers, too: They get a front-row seat to your journey. They are not just buying a product — they are placing a bet on you.
Authenticity sells. Being a startup is your superpower. Embrace your size, stage, and story — even if you’re just starting out.
As you grow, you’ll lose some of that novelty. But right now, your authenticity is your edge. Use it.
Vendr's Q2 Trends Report just dropped. This time, in partnership with Brex, providing a complete picture on current SaaS buying trends.
Also, Vendr can help you buy any of the products listed in the report, at the lowest price, for free -- just click the name of the product you want to buy, and we've got you covered.
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