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Ryan Rieches

CEO at BrandingBusiness

Ryan Rieches is a leading branding expert with over 25 years of experience in building powerful B2B brands. As the Founding Partner of Strategy at BrandingBusiness, Ryan has helped countless companies stay relevant and ahead in their industries. He specializes in corporate branding, brand strategy, rebranding, employer branding, healthcare branding, and corporate identity. Ryan's insights are technology-driven, providing disruptive and innovative solutions for leaders looking to capture new opportunities during times of change. To reach Ryan directly, he can be contacted at 949-273-6323.

Highlights

Aug 9 · linkedin

President Kamala Harris has reportedly chosen Gov. Tim Walz of Minnesota as her running mate because she was impressed “by his authenticity.” But what does it mean to be authentic? Ever since Merriam-Webster proclaimed it as its word of the year in 2023, authentic is what brands, social media influencers and celebrities increasingly aspire to be. And with the rise of artificial intelligence—and its impact on deepfake videos, actors’ contracts, academic honesty, and many other issues—the debate about what is meant by authentic and authenticity will only intensify. Tim Price argues that only if we force ourselves to think deeper, push further, and work harder about the meaning we’re ultimately trying to identify, we’ll end up with a much more authentic result. #brandauthenticity #authenticity #authentic #wordoftheyear #branding #brandattributes #brandpersonality #brandstory #brandingtrends

Aug 2 · linkedin

https://bit.ly/46nFXCE As the world follows the medal winners at the Olympics, Alan Brew, partner at BrandingBusiness shares an interesting story of how brand perceptions of precious metals have changed over time. Our obsession with gold has had a profound influence on our lives for centuries. But its role as a symbol of prestige and exclusivity has been usurped by another metal that has none of its timeless glamor. In a remarkable feat of marketing alchemy, platinum has become the brand of status. How did this happen, and what’s next? #gold #platinum #brandstatus #preciousmetals #exclusivity #platinumstandard #brandmarketing #luxurybrands #plutonium #brandperceptions #brandstories

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Ryan Rieches
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Location

Irvine, California, United States