Sign In

Sachin Rekhi

Founder & CEO of Notejoy, and a prolific writer and speaker on product management

Sachin Rekhi is the Founder and CEO of Notejoy, a collaborative notes application designed to enhance productivity for teams. He has over 20 years of experience in product management and entrepreneurship, having previously held significant roles at LinkedIn, including Director of Product for LinkedIn Sales Navigator and Principal Product Manager for LinkedIn Contacts. His entrepreneurial journey includes founding several startups, such as Connected and Feedera, and he has a history of successfully selling companies, including Connected to LinkedIn in 2011.125

Rekhi is also known for his contributions to the product management community, having created courses on product management through Reforge, and he has spoken at various prestigious institutions and companies, including Stanford and Google. His writings on product management have garnered significant attention, with over 2 million views across 175 essays.345

He holds a dual degree in Engineering and Economics from the University of Pennsylvania, where he graduated in 2005.3

Highlights

May 19 · twitter

Wow, huge get from Team Anthropic!

Apr 29 · twitter

AI interviewing humans was already pretty novel.

AI interviewing AI? That's the frontier.

Synthetic user feedback is one of the most bleeding-edge developments in AI-powered customer discovery right now.

The concept: train AI to simulate what specific customer segments would actually say about your product. Feed it thousands of real interviews, behavioral data, even personality tests. Then let it respond to your prototypes and workflows before you talk to a single real user.

Tools like Reforge, Simile, Synthetic Users, Blok, and Evidenza are making this possible.

Here's what makes this powerful:

You're not replacing customer interviews. You're getting earlier feedback before them. Running more experiments. Testing more concepts. Moving faster through the idea maze.

The quality comes down to how well you train these synthetic users. The best implementations combine:

• Qualitative interview data from real customer segments • Behavioral metrics from actual product usage • Demographic and psychographic profiles

CVS Health has been using this with Simile, grounded in 2.9 million consented customer responses. They can now simulate feedback from hyper-specific segments — like Spanish-speaking Medicare subscribers responding to prescription onboarding flows.

This is early. This is experimental. But if you've been following the trajectory of AI in product development, you know where this is headed.

AI interviewing humans was already pretty novel.

AI interviewing AI? That's the frontier.

Syntheti
Feb 10 · Quartz
New tools for remote workplaces: Workplace trends, February 2021 — The Memo from Quartz at Work - Quartz
Feb 10 · Quartz
New tools for remote workplaces: Workplace trends, February 2021 - Quartz

Related Questions

What inspired Sachin Rekhi to start Notejoy?
How did Sachin Rekhi's experience at LinkedIn influence his approach to Notejoy?
What are some of Sachin Rekhi's notable achievements in product management?
How does Notejoy differ from other collaboration tools?
What are the key features of Notejoy that make it stand out?
Sachin Rekhi
Sachin Rekhi, photo 1
Sachin Rekhi, photo 2
Add to my network

Experience

Founder & CEO at Notejoy since January 2016
Head of Product, Sales Solutions at LinkedIn from June 2013 to June 2015; Founder & CEO at Connected from February 2010 to October 2011

Education

BS in Economics, Finance from University of Pennsylvania - The Wharton School, 2001 - 2005; BS in Engineering, Computer Science from University of Pennsylvania, 2001 - 2005

Location

San Francisco, California, United States