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Salima Popatia

CRO / CDO - E-commerce & Omni - Growth & Profitability Driver - Customer Acquisition & Retention

Salima Popatia is a seasoned executive with extensive experience in digital marketing, e-commerce, and consumer acquisition strategies, particularly in the beauty and fashion industries. She has held several key roles, including Senior Vice President of Global Consumer Acquisition and Retention at The Estée Lauder Companies Inc., where she worked from July 2019 to August 2022.2

Key Positions and Achievements:

  • The Estée Lauder Companies Inc.: Salima worked here in multiple capacities, including as Executive Director of Global Online Marketing for MAC Cosmetics and as Vice President of Global E-commerce, Marketing, and Merchandising.2
  • Luxottica Group - Ray-Ban: She served as Vice President of E-commerce.2
  • Stuart Weitzman Holdings: Held the position of Senior Vice President of Global Omni-Commerce and Digital Strategy.2
  • Orveon Global: Currently serves as Chief Digital Officer, overseeing a collective of premium and prestige beauty brands like bareMinerals, Buxom, and Laura Mercier.23

Education:

Salima Popatia holds a degree from New York University's Leonard N. Stern School of Business, where she studied Marketing and International Business.12

Awards and Recognition:

  • 212 NYC 2018 Thought Leadership Award for her work in digital media.1
  • Glossy 50: Beauty’s New Guard Honoree in 2019 for driving important shifts in the beauty industry.1

Her LinkedIn profile is not directly linked to the username provided, but her professional profile can be found under Salima K. Popatia.1

Related Questions

What are some of Salima Popatia's most notable achievements at The Estée Lauder Companies?
How has Salima Popatia's career evolved over the past two decades?
What strategies has Salima Popatia implemented to drive growth in the beauty industry?
What are the key challenges Salima Popatia has faced in her roles?
How does Salima Popatia integrate digital marketing with traditional marketing techniques?
Salima Popatia
Salima Popatia, photo 1
Salima Popatia, photo 2
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Location

New York, New York, United States