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Sam Mackisack

Strategy Director at Today

Sam Mackisack is the Executive Director of Creative and Strategy at Today, a design and strategy firm based in Melbourne, Australia. In this role, he leads various strategic projects that encompass social change initiatives, organizational transformation, brand positioning, and digital evaluation.134

Mackisack has a background in strategy development and has previously worked as a Senior Planner at Clemenger BBDO and Strategy Lead at DTDigital, showcasing a diverse experience in the field of marketing and strategy.5 He emphasizes collaboration and innovative problem-solving in his work, striving to tackle significant challenges through creative approaches.2

His professional profile highlights a commitment to impactful projects and a strong leadership presence within the team at Today.13

Highlights

Aug 9 · linkedin

I still love classic strategy frameworks.

Playing To Win, PESTLE analysis, Porter's Five Forces, Helmer's 7 Powers. Fun stuff.

But they're pretty problematic. They're designed for growth in an era that demands #degrowth, and competition in an era that demands #collaboration.

I'm curious—do they still have a role in how we think about strategy in the modern world? Can we integrate them with ideas like #regeneration or #doughnuteconomics? Or do I have to find a different tool, no matter how much I like them?

Jan 29 · linkedin

After a mammoth two month break, I'm excited to be back in the saddle and kicking into 2023 with all my friends at Today.

On that topic, we're looking for new friends to join us. If you love using your creativity to make positive impact in the world, please have a squiz at the roles we're hiring for and get in touch! ✌️

https://lnkd.in/gdBVRfPJ #hiring #creativity #design #impact #friendship

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Sam Mackisack
Sam Mackisack, photo 1
Sam Mackisack, photo 2
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Location

Melbourne, Australia