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Sam Mackisack

Executive Director, Strategy at Today

Sam Mackisack is the Executive Director of Creative and Strategy at Today, a design company based in Melbourne, Australia.12 In this role, he leads a wide range of strategy projects, including social change programs, organizational transformation, brand positioning, evaluation, and digital marketing initiatives.1

Professional Experience

Sam heads up the strategy team at Today and oversees the strategic direction of the company's projects.1 He has been involved in notable projects such as:

  • Speckle, an ethical lending platform that won a 2018 Good Design Award
  • Study Melbourne's Unlock Melbourne app, which helps students discover and stay safe in the city1

Throughout his career, Sam has worked with various clients, including government agencies, non-profit organizations, major global brands, and startups.1

Skills and Approach

Sam is known for his:

  • Ability to simplify complex concepts
  • Passion for ambitious and creative thinking
  • Utilization of developmental evaluation techniques
  • Unique skillset in addressing global challenges1

Personal Philosophy

On his LinkedIn profile, Sam states, "I like working with people to find interesting ways of tackling important problems. I'm lucky enough to get to do this at Today, every day."3 This sentiment reflects his passion for collaborative problem-solving and his enthusiasm for his work at Today.

Sam Mackisack is based in the Greater Melbourne Area and can be found on LinkedIn under the username sam-mackisack-96a93530.3

Highlights

Aug 9 · linkedin

I still love classic strategy frameworks.

Playing To Win, PESTLE analysis, Porter's Five Forces, Helmer's 7 Powers. Fun stuff.

But they're pretty problematic. They're designed for growth in an era that demands #degrowth, and competition in an era that demands #collaboration.

I'm curious—do they still have a role in how we think about strategy in the modern world? Can we integrate them with ideas like #regeneration or #doughnuteconomics? Or do I have to find a different tool, no matter how much I like them?

Jan 29 · linkedin

After a mammoth two month break, I'm excited to be back in the saddle and kicking into 2023 with all my friends at Today.

On that topic, we're looking for new friends to join us. If you love using your creativity to make positive impact in the world, please have a squiz at the roles we're hiring for and get in touch! ✌️

https://lnkd.in/gdBVRfPJ #hiring #creativity #design #impact #friendship

Related Questions

What are some of the notable projects Sam Mackisack has led at Today?
How did Sam Mackisack transition from Clemenger BBDO to Today?
What is the Speckle platform that Sam Mackisack worked on?
Can you provide more details about the Unlock Melbourne app?
What makes Sam Mackisack's approach to strategy unique?
Sam Mackisack
Sam Mackisack, photo 1
Sam Mackisack, photo 2
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Location

Greater Melbourne Area