Suggestions
Sam Stern
Growth Advisor | Go-to-Market Strategist | Ex-Lemonade
Sam Stern is a Growth Mentor at GrowthMentor with extensive experience in go-to-market (GTM) strategies and growth marketing. Here are some key details about Sam Stern:
Professional Background
Sam Stern is a GTM Specialist with over 14 years of experience in various aspects of the go-to-market process.2 His areas of expertise include:
- Market research
- Testing
- Messaging
- Creative development
- Paid advertising strategy
- Product experience
Role at GrowthMentor
As a Growth Mentor at GrowthMentor, Sam Stern offers his expertise to help companies of all sizes drive scalable and measurable growth.1 He is passionate about sharing his knowledge and experiences with others in the startup and growth marketing community.
Approach to Growth
Sam Stern emphasizes a pragmatic approach to growth, focusing on blending multiple functions within a company to achieve common goals.1 He believes in the importance of:
- Scalability for growing businesses
- Developing a strong marketing technology stack
- Applying growth frameworks
- Utilizing data effectively
Mentorship Philosophy
Sam's motivation for becoming a growth mentor stems from his desire to give back to the community and share the knowledge he has acquired throughout his career.1 He has been particularly influenced by his experiences working with top growth colleagues in the MENA (Middle East and North Africa) region.
Career Highlights
- Has been part of growth teams that have scaled startups to unicorn valuations1
- Possesses 5 years of startup experience in the MENA region1
- Describes himself as "a huge nerd on Growth Frameworks, Data, and Martech"1
Sam Stern's expertise and experience make him a valuable resource for startups and growing companies looking to optimize their growth strategies and marketing efforts.
Highlights
I'm on the hunt for a Product Marketing Manager 🚀. An awesome opportunity at a post Series B startup awaits you if all of this sounds good to you (or you know someone who it will sound good to 🙂 ):
- Optimizing all parts of the funnel from landing pages->onboarding->activation->retention
- Helping to build the measurement infrastructure for a new product from the ground up
- Watching and analyzing lots of Hotjar sessions
- You have a growth mindset, are data driven and always looking for ways to drive impact
Reach out to me directly if you or someone you know would make a great fit and I look forward to working with you 💛
#hiring
Get your house in order. Early.
And by house I mean data house, or data warehouse to be more exact.
Early stage start ups need to be scrappy, one of the things I love most about working with them. But something that is almost always overlooked early on is setting up the data infrastructure. If you don’t do it now I promise it’ll cost you much more time, money and frustration later on down the line. If you focus on it early on, you’ll:
- Have a clear picture of your funnel from the beginning
- Identify quick wins
- Know your customer
- Be able to scale confidently
- Take advantage of momentum
- Be able to communicate and understand what works and what doesn’t
- Know where to focus your team’s efforts to grow
Rant over, happy data structuring everyone! 📈
