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SaM Wong

Networking and Marketing guy

Sam Wong is a highly experienced professional in the digital advertising industry with a diverse skill set and a strong background in ad tech and data-driven marketing.

Sam's experience spans various platforms and tools including Google Ad Manager, Facebook Ads Manager, Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), Ad Exchanges, 3rd part ad serving platforms, ad verification tools, data management platforms, and more.

With a Master of Science degree from the University of Sunderland in Hong Kong, a Bachelor of Arts degree from Cass Business School, and a Bachelor of Applied Science degree from UCL, Sam has a solid educational foundation.

Having worked at reputable organizations such as South China Morning Post, DaVinci Marketing Cloud, and Pixels Limited, Sam has held key roles including Associate Director, Digital, Associate Director, Programmatic Solutions, Senior Product Manager, and Business Manager.

Sam's key experiences include startup involvement, business development, project management, multi-channel and omni-channel marketing, mobile and video advertising, re-targeting, audience and contextual targeting, cross-device matching, performance tracking, and web analytics.

Proficient in programming languages like R and Python, Sam also possesses additional skills in Salesforce, Jira, eDM, and JW Player.

Formerly associated with IAB Hong Kong and with a background in media analysis, Sam's expertise extends to inventory monetization, ad tracking, and establishing strong publisher partnerships.

With a detailed understanding of ad tech platforms and a data-driven approach to marketing, Sam Wong is a strategic and versatile professional in the digital advertising landscape.

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Location

Hong Kong