Sign In

Samantha Bullock

Social Media Marketing Manager at Superdrug

Samantha Bullock is the Social Media Marketing Manager at Superdrug, a UK health and beauty retailer.1 She has been in this role for over two years, having celebrated her second anniversary in late October 2023.3

Professional Background

Samantha is a marketing professional with a strong educational foundation. She holds a first-class honours BA (Hons) degree in Business Studies with Marketing from Bournemouth University.2 Her expertise lies in social media marketing and brand management.

Career at Superdrug

At Superdrug, Samantha plays a crucial role in the company's digital marketing efforts. She was recently involved in launching Superdrug's first TikTok live shopping experience, working alongside colleagues Ana Fisher (Assistant Marketing Manager) and Paul Stafford (Head of Digital Marketing).1 This initiative demonstrates Superdrug's commitment to exploring innovative ways to engage with customers and stay relevant in the digital age.

Previous Experience

Before her current position at Superdrug, Samantha held other significant roles in the marketing field. She previously worked as a Social Brand Manager at NYX Professional Makeup, which likely contributed to her expertise in social media marketing for beauty brands.

Skills and Expertise

Samantha's role involves managing Superdrug's social media presence, which is crucial for the company's digital marketing strategy. Her work includes exploring new platforms and technologies, such as TikTok live shopping, to enhance customer engagement and brand visibility.1

Samantha Bullock's LinkedIn profile can be found at https://uk.linkedin.com/in/samantha-bullock-3b519b5a, where more details about her professional experience and achievements may be available.

Highlights

May 30 · linkedin

What a special project to work on 🤩 Calling all gamers, you can now play our exclusive Superdrug Obby in Roblox 🎮

Entering the magical world of Roblox will allow us to connect & build a positive first brand experience with Gen Alpha - our future shoppers 🥰

You can find us in: 💖 Ultimate Easy Obby 💖 Super Fun Obby 💖 Chill Obby

Play now to win super cute Superdrug merch, the chance to redeem a free Fruity Shower Gel instore + have a whole lot of fun completing our Own Brand themed obstacle courses ⭐️

Play via the Roblox app - search for one of the game names above and jump through the Superdrug star to enter 💖

A big shoutout to the dream team Karen Fabres & Gemma Mason, eLab Tech @ A.S. Watson and the team Dubit for bringing this project to life with us! I’m so excited to see the results 📈

Oct 30 · linkedin

Last week I celebrated 2 years as Social Media Manager at Superdrug (time flies!) 👩🏼‍💻 I always wish I shared more on LinkedIn, so here are just a few highlights from the past 2 years…

🥰 Reaching many growth milestones, including 5.7M total social followers!

📱Working with the brand team on ‘first’ campaigns, including the Superdrug x TikTok SuperShow - making us the first beauty retailer to host an in-store & on-platform talent show with a live final!

✈️🌍 Travelling around the world with amazing health & beauty brands to capture social content, including filming with celeb makeup artist, Sir John in LA and capturing BTS backstage at L'Oréal Fashion Week in Paris with all their global spokesmodels 🪩

🩷 Working with our agency partners & brands to deliver thumb stopping content that taps into culturally relevant moments & excites our social community!

⚡️Trialling new initiatives with our social community including our recent first TikTok shop LIVE in partnership with the amazing team at Coty & Rimmel.

A big shoutout to the dream team behind the magical moments at Superdrug ✨ Karen Fabres, Gemma Mason, Darrian Burton, Brittany Davies, Hannah Jennings, Chloe Pilkington …just to name a few!

Related Questions

What are some of Samantha Bullock's key achievements at Superdrug?
How did Samantha Bullock transition from NYX to Superdrug?
What strategies has Samantha Bullock implemented for Superdrug's social media?
Can you share examples of successful campaigns led by Samantha Bullock at Superdrug?
What is Samantha Bullock's educational background and how has it influenced her career?
Samantha Bullock
Samantha Bullock, photo 1
Samantha Bullock, photo 2
Add to my network

Location

South Croydon, England, United Kingdom