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Sandeep Banyal

MarTech Architect - Adobe Experience Cloud - CDP - Digital Marketing Operations Architect at TCS Interactive

Sandeep Banyal is a Principal Partner in the MarTech practice of TCS Interactive, a division of Tata Consultancy Services.1 He specializes in building productized offerings, platforms, and heading digital advisory practices responsible for business and technology transformations.1 Sandeep assists customers in their digital transformation journeys by utilizing four archetypes: excite, advice, engage, and manage.1

In his role, Sandeep focuses on:

  1. Growing business with productized offerings
  2. Creating large-scale delivery opportunities through consultative engagements
  3. Helping organizations with digital advisory and enterprise solutions24

Sandeep has expertise in various areas, including:

  • Customer Data Platforms
  • MarTech for CX Transformation
  • Personalization strategies
  • Account-Based Experiences (ABX)
  • Multi-Cloud Architecture

He has authored articles on topics such as perceived value in business success2, the importance of MarTech in customer experience transformation3, and the design of Adobe Experience Platform for multi-cloud architecture.4 Sandeep is also actively involved in learning and sharing knowledge about AWS partnerships.5

As of February 2025, Sandeep Banyal continues to be a key figure in the MarTech practice at Tata Consultancy Services, contributing to the company's digital transformation initiatives and helping clients navigate the complex landscape of marketing technology.6

Highlights

Jan 1 · tcs.com
Navigating Account-Based Experiences for Exponential Growth
Navigating Account-Based Experiences for Exponential Growth
Sep 27 · tcs.com
MarTech for CX Transformation and to Deliver Personalization
Oct 30 · experiencestack.co
The Unsaid Reality of Business Success Is Perceived Value
Mar 29 · experiencestack.co
Adobe Experience Platform designed to co-exist with Multi-Cloud ...

Related Questions

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How does Sandeep Banyal approach digital transformations in his role at TCS Interactive?
What are the main challenges Sandeep Banyal has faced in the MarTech industry?
Can you provide examples of successful MarTech implementations by Sandeep Banyal?
How does Sandeep Banyal's work at TCS Interactive impact customer experience?
Sandeep Banyal
Sandeep Banyal, photo 1
Sandeep Banyal, photo 2
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Location

Stockholm, Sweden