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Sander Van Gelderen

CMO - Impact the Business & Maximize ROI with Employee feedback

Sander Van Gelderen is the CMO & CPO at Effectory, a leading employee feedback solution company in Europe.1 He has been with Effectory since 2021, initially starting as CMO and later taking on the additional role of CPO.1

Sander has a diverse background in marketing and business development:

  • From 2017 to 2020, he was the Global VP of Marketing & Business Development at Usabilla (later acquired by Survey Monkey).1
  • He worked at Snow Software from 2015 to 2017 as Director of Marketing and Business Development for several regions.1
  • Prior to that, he held positions at Qlik, Sumatra Software, and other companies.1

Sander's educational background includes:

  • A Bachelor's degree in Commerciele Economie from Inholland University of Applied Sciences (1997-2001).1
  • A degree in Communicatie Wetenschap from the University of Amsterdam (2002-2004).1

At Effectory, Sander focuses on maximizing ROI with employee feedback.1 He has been involved in discussions about turning customer feedback into product improvements and the importance of effective feedback in driving performance.34 Sander emphasizes the need to balance customer desires with long-term needs of both customers and the company.3

Under Sander's leadership, Effectory has seen significant success in implementing employee listening strategies. For instance, one multinational organization working with Effectory achieved a 455% return on investment through their employee engagement platform.2

Highlights

Oct 22 · saasiest.com
How to Turn Customer Feedback into Product Gold, with Sander van ...
How to Turn Customer Feedback into Product Gold, with Sander van ...
Oct 4 · theorg.com
Sander Van Gelderen - CMO at Effectory International - The Org
Sander Van Gelderen - CMO at Effectory International - The Org
Jan 20 · gallup.com
How Effective Feedback Fuels Performance - Gallup
Feb 7 · zoominfo.com
Effectory - Overview, News & Similar companies | ZoomInfo.com
Sep 1 · effectory.com
The return on investment of employee feedback & engagement
Jun 8 · effectory.com
This is what makes a World-class Workplace - Effectory

Related Questions

What are Sander Van Gelderen's key achievements at Effectory?
How has Sander Van Gelderen's background influenced his approach to employee feedback?
What strategies does Sander Van Gelderen use to maximize ROI with employee feedback?
How does Effectory's employee feedback platform compare to others in the market?
What future projects does Sander Van Gelderen have planned at Effectory?
Sander Van Gelderen
Sander Van Gelderen, photo 1
Sander Van Gelderen, photo 2
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Location

Castricum, North Holland, Netherlands