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Sander Van Gelderen

CMO - Impact the Business & Maximize ROI with Employee feedback

Sander Van Gelderen is the CMO & CPO at Effectory, a leading employee feedback solution company in Europe.1 He has been with Effectory since 2021, initially starting as CMO and later taking on the additional role of CPO.1

Sander has a diverse background in marketing and business development:

  • From 2017 to 2020, he was the Global VP of Marketing & Business Development at Usabilla (later acquired by Survey Monkey).1
  • He worked at Snow Software from 2015 to 2017 as Director of Marketing and Business Development for several regions.1
  • Prior to that, he held positions at Qlik, Sumatra Software, and other companies.1

Sander's educational background includes:

  • A Bachelor's degree in Commerciele Economie from Inholland University of Applied Sciences (1997-2001).1
  • A degree in Communicatie Wetenschap from the University of Amsterdam (2002-2004).1

At Effectory, Sander focuses on maximizing ROI with employee feedback.1 He has been involved in discussions about turning customer feedback into product improvements and the importance of effective feedback in driving performance.34 Sander emphasizes the need to balance customer desires with long-term needs of both customers and the company.3

Under Sander's leadership, Effectory has seen significant success in implementing employee listening strategies. For instance, one multinational organization working with Effectory achieved a 455% return on investment through their employee engagement platform.2

Highlights

Jan 11 · linkedin

I need your help. I'm looking for a CSR specialist or project leader that can inspire us to take our CSR to the next level.

In the last few years we've been working hard on building meaningful organizations with the voice of every employee. But also been working hard on ourselves. With a dedicated team to work on CSR we build awareness and activities to embed sustainability throughout our own organization.

Are you into CSR and happy to share your experience in embedding it in an organization? Or know someone I can reach out to.. let me know.

Thanks

Oct 6 · linkedin

Are you joining UNLEASH in Paris next week? Learn from industry leaders, hear about the latest technological innovations and chat, a lot!   Ask all your questions to Effectory very own Arjen Swank during his session on 'Building an Employee Listening Framework that Drives an Improved Employee Experience' on Wednesday, at 12.10h on the Product Announcement Stage A.

Don't forget to say "hi" and visit us at stand D815. Our team will be ready to help you solve your People & Organizational challenges by harnessing the power of Employee Feedback. Just as always, we'll make sure to bring enough chocolates and champagne.

In case you want to meet up for a coffee (or a glass of champagne) to talk #employeefeedback, #integrations or #partnerships? Let me know. See you there.

Related Questions

What are Sander Van Gelderen's key achievements at Effectory?
How has Sander Van Gelderen's background influenced his approach to employee feedback?
What strategies does Sander Van Gelderen use to maximize ROI with employee feedback?
How does Effectory's employee feedback platform compare to others in the market?
What future projects does Sander Van Gelderen have planned at Effectory?
Sander Van Gelderen
Sander Van Gelderen, photo 1
Sander Van Gelderen, photo 2
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Location

Castricum, North Holland, Netherlands