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Sanghee Lee

Country Manager at Stealth Startup

Sanghee Lee is an experienced professional with a diverse background in operations, business intelligence, growth, and management consulting.

She holds a Bachelor of Arts (BA) in Business Administration and Management from Yonsei University and has completed a Product Leader Certificate program in computer programming and vendor/product certification at Product School.

Sanghee has held key positions in various organizations, serving as the Country Manager at a Stealth Startup and playing instrumental roles at Sendbird, including Head of Operations and Business Intelligence, VP of Operations, and Head of Growth.

Prior to her time at Sendbird, she was a Business Owner (BO) at Ticket Monster Inc and a Management Consultant at McKinsey & Company.

Sanghee Lee's expertise spans operations, business intelligence, growth strategies, and management consulting, reflecting her strong educational background and extensive professional experience.

Highlights

Sep 14 · linkedin

Tomasz Tunguz’s recent article on selling AI and software struck a chord with me. As AI adoption grows, both buyers and sellers are facing new challenges—especially around scaling and discovery. Below are my thoughts on his key points, based on my live experiences selling the AI chatbot at Sendbird, and how they relate to what we’re seeing in the market.

Selling AI is being discovered because the technology is new. Buyers don’t know how to use it or how to buy it: I fully agree with this and would emphasize it from two perspectives: selling to both enterprises and SMBs comes with discovery challenges. For enterprises, based on various studies and papers I’ve read, many buyers struggle with scaling their generative AI projects after initial adoption. They face issues expanding AI usage beyond a single application and unlocking its full potential while managing risks. For SMBs, there is still a significant technology and discovery gap. Similar to blockchain, the jargon and user interfaces of most generative AI applications remain too technical, and the product—as well as the introduction of the service—needs to be more user-friendly.

Because the sales motions are new, we can’t apply the previous playbook to the new sales process. The CEO/founder should hire a sales leader that they fully trust who focuses on ultimate success. The sales process is a part of the product: I strongly agree that the sales process is integral to the product experience. Beyond self-serve onboarding, we must also offer an easy pathway for mid-market and enterprise users to engage with our sales or technical teams when needed. Even during the sales demo, we can start by showcasing a prototype chatbot tailored to the prospect’s website. This not only accelerates technical due diligence but also delivers a faster ‘wow’ moment. The sales and product experience should be tightly integrated.

Between PLG vs. sales-led, more companies were sales-led. If starting with PLG, the template sells the product. Fight the empty box problem with great concrete templates that demonstrate how to use AI. If selling top-down, most of the conversations today are at the C-suite rather than the mid-market predominantly because the buying process is new:

I firmly believe in this. Our platform, paired with strong templates, can effectively sell our AI chatbot product. For example, offering a user-friendly graphical interface for prompt templates instead of relying on text-based ones allows prospects to grasp the product’s potential without much technical effort. However, I remain cautious about top-down selling. If our SaaS product or PMF isn’t fully ready, customization efforts could disrupt our PLG motion. I’m not against taking on SI roles, but we must ensure we want to scale with our platform as a center of our growth

[There’s more to this discussion—check out my blog for the full post!]

Aug 27 · linkedin

[Internship opportunity at Sendbird's AI chatbot team] Silicon Valley unicorn Sendbird is seeking full-time interns for a minimum 3-month position in AI Business Strategy, with a specific focus on our AI chatbot product. This is a unique opportunity to gain hands-on experience in how a global leader navigates and capitalizes on the rapidly evolving Generative AI landscape.

What You Will Do ● Manage marketing programs, such as affiliate marketing, to drive customer acquisition ● Support top-of-funnel growth through SEO, content creation, and social media efforts ● Support sales enablement activities to enhance the team's ability to effectively sell our AI Chatbot product ● Conduct research, manage data reporting, and assist with program management activities

Who You Are ● Fluent in English ● Experienced in various levels of GTM (service launching, marketing, customer interviews, etc.) ● Possesses a growth mindset

Bonus Points ● Experience in creating impact through experience working startup ● Experience in strategic consulting or in the investments industry, such as RA in VC, PE, IB ● Native level of English

Working Conditions Details ● Duration: 3 months, starting ASAP, with the possibility of extension after discussion ● Location: Sendbird Office (17th floor, 514 Seolleung-ro, Gangnam-gu, Seoul) ● Number of positions: 3

For applications, please apply through https://lnkd.in/gsQQJ8qK

Sanghee Lee
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Location

San Mateo, California, United States