Suggestions
Sanja Partalo
Co-Founder and General Partner at S4S Ventures I Investor I Board Director I Professor
Sanja Partalo is a Co-Founder and General Partner at S4S Ventures, a venture capital firm specializing in early-stage companies within the Marketing & Media sectors.
With a background as a long-time executive at WPP, Sanja has extensive experience in driving growth through technology, partnerships, and venture investments.
She held the position of Global Head of Strategic Development & Partnerships at WPP, managing key collaborations with major technology platforms like Google, Meta, Adobe, and others.
Sanja is known for her expertise in identifying industry trends and has been actively involved in successful venture investments such as Gimlet and SuperAwesome.
She is a Board Director and Board Observer for several venture-backed companies and holds an MBA from Columbia Business School.
Originally from Bosnia, Sanja's journey to the US as a refugee has been highlighted in President George W. Bush's book 'Out of Many, One'.
Passionate about human rights, she serves on the board of Human Rights First and has a strong academic background in International Affairs & Economics.
Highlights
I am delighted to announce our investment in ID5.io as part of their $20 million Series B funding round.
This investment, the largest to date in the identity space, validates ID5’s key role in steering the industry forward during a critical juncture for digital advertising.
The data landscape has shifted hugely with the slow death of cookies, and ID5 has emerged from the disruption with a winning formula to enable brands to amplify the value of their data. ID5 has solidified its position as the leading global cookieless identifier, facilitating nearly 50% of digital ad transactions. The company has demonstrated that its innovative technology allows advertising to be targeted, while respecting customer privacy and preferences. It draws on European roots and GDPR experience to offer a more sophisticated approach to data privacy, while helping brands get maximum return on their advertising investments.
It's been a real joy getting to know Mathieu Roche and the talented ID5 team over the past year and a half, and we are excited to be part of your extended team now!
Wonderful, as always, to be in the trenches with Aperiam Eric Franchi Progress Ventures TransUnion Michael Schoen Seventure Partners 360 Capital Axio
Congratulations to the entire ID5 team on this significant milestone! Link to press release in comments.
I’m happy to share that I’m starting a new position as Director Board of Directors at ID5.io!
