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Santiago Iturralde
President, Global Category - Sparkling Flavours | CEO | CMO | FMCG Executive & Global Brand Leader
Santiago Iturralde is a high-level executive in the beverage industry who recently joined The Coca-Cola Company in a significant leadership role.12 He currently holds the position of President, Global Category - Sparkling Flavours at The Coca-Cola Company.1
Career Highlights
Iturralde's appointment to this prestigious role at Coca-Cola is relatively recent. He announced joining the company in this capacity on March 26, 2024.2 This position places him at the forefront of managing and developing Coca-Cola's global strategy for sparkling flavored beverages.
Professional Background
Prior to his current role, Iturralde has had extensive experience in the Fast-Moving Consumer Goods (FMCG) sector. His LinkedIn profile describes him as a CEO, CMO, FMCG Executive, and Global Brand Leader.1 This suggests a strong background in marketing, brand management, and executive leadership within the consumer goods industry.
Expertise
Given his current role and past experiences, Iturralde likely possesses:
- Extensive knowledge of the global beverage market
- Strong skills in brand strategy and development
- Experience in managing large-scale operations and teams
- Expertise in consumer trends and preferences in the sparkling beverage category
Santiago Iturralde's appointment to this significant role at Coca-Cola indicates his recognized expertise in the beverage industry and his potential to drive growth and innovation in the sparkling flavors category for one of the world's most recognizable brands.
Highlights
I am excited to announce that I have joined the Coca-Cola Company, as President, Global Category – Sparkling Flavours. I am thrilled to join a world-class organization, with outstanding brands, brilliant innovation and exceptional marketing. Thanks so much to everyone at The Coca-Cola Company for the warm welcome. I am excited to work with a great team to help refresh the world and make a difference!
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