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Sara Kinsey
VP of Marketing: Empowering Teams & Building Culture to Drive Growth
Sara Kinsey is the Vice President of Marketing at Rattle, a position she has held since January 2024. She is recognized for her extensive experience in marketing, particularly within the technology sector, where she has a strong track record of driving growth and building effective marketing teams. Prior to joining Rattle, she served as VP of Marketing at Logikcull, where her efforts significantly contributed to the company's acquisition by Reveal. She also held key marketing roles at Gem, Unifi Software, Alteryx, and other notable companies.12
Professional Background
- Current Role: VP of Marketing at Rattle
- Focuses on empowering teams and building a culture that drives growth.
- Involved in redefining how revenue teams interact with go-to-market systems through Rattle’s automation platform.
- Previous Experience:
- Logikcull: VP of Marketing (May 2023 - January 2024), led the marketing strategy during its acquisition by Reveal.
- Gem: VP of Marketing, where she built the marketing department from scratch and played a crucial role in generating over 65% of the sales pipeline.
- Unifi Software: Director of Marketing until its acquisition by Dell Boomi.
- Other roles at Alteryx, Financial Engines, Fluke Corporation, Expedia, and Momentum Strategy.123
Education
Sara holds a Bachelor's Degree in International Communications from Pacific Union College. Her educational background complements her professional expertise in strategic collaboration and revenue-centric marketing.12
Skills and Expertise
- Marketing Specialization: Extensive experience in B2B technology marketing, particularly in SaaS.
- Leadership: Proven ability to build and manage high-performing teams.
- Strategic Growth: Focused on developing scalable marketing strategies that align with sales processes to enhance lead generation and customer engagement.
Sara Kinsey is noted for her calm leadership style and her commitment to delivering results under pressure. Her career reflects a dedication to innovation in marketing practices and a strong understanding of the technology landscape.12
