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Sarabeth Jaffe

CTO & Co-Founder at HelloPrenup

Sarabeth Jaffe is the CTO & Co-Founder of HelloPrenup, a digital platform designed to simplify and modernize the process of creating prenuptial agreements. A computer science graduate from Rensselaer Polytechnic Institute (2015)3, she transitioned from her role as a Software Engineer at Karat to co-found HelloPrenup in 2021 after recognizing the need for a streamlined, cost-effective prenup solution during her own engagement.23

Key contributions and achievements::

  • Platform Development: Built HelloPrenup as the first online platform enabling couples to create state-specific prenups collaboratively, reducing costs from ~$2,500 per individual (traditional attorney fees) to a flat $599 per couple.25
  • Shark Tank Success: Secured a $150K investment from Kevin O’Leary and Nirav Tolia in 2021, which accelerated growth to over $3 million in lifetime sales by 2024.13
  • Industry Recognition: Named to Forbes 30 Under 30 Seattle honorees (2023)4 and highlighted in legal tech innovation discussions.36
  • Partnerships: Collaborated with legal experts like James Sexton and Laura Wasser, and integrated e-signature/notarization tools via Proof (formerly Notarize).15

Her work combines technical expertise with a focus on democratizing legal access, particularly for millennials seeking modern solutions to financial planning in marriage.23

Highlights

Feb 12 · helloprenup.com
About Us - HelloPrenup: Prenuptial Agreement Experts You Can Trust
Nov 26 · helloprenup.com
Hello Prenup
Aug 20 · women.com
Here's What Went Down With HelloPrenup After Shark Tank - Women
Mar 7 · newswire.com
HelloPrenup Announces Over 14,000% Growth on Shark Tank ...
Mar 1 · magazine.rpi.edu
Diving Into the Shark Tank - Rensselaer Alumni Magazine
Diving Into the Shark Tank - Rensselaer Alumni Magazine
Sarabeth Jaffe, Co-Founder and CTO of HelloPrenup - Venture Out
Sarabeth Jaffe, Co-Founder and CTO of HelloPrenup - Venture Out

Related Questions

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What challenges did Sarabeth Jaffe face while developing HelloPrenup?
How did Sarabeth Jaffe's experience as a software engineer influence HelloPrenup?
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Sarabeth Jaffe
Sarabeth Jaffe, photo 1
Sarabeth Jaffe, photo 2
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Location

Greater Seattle Area