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Sarabeth Jaffe

CTO & Co-Founder at HelloPrenup

Sarabeth Jaffe is the CTO & Co-Founder of HelloPrenup, a digital platform designed to simplify and modernize the process of creating prenuptial agreements. A computer science graduate from Rensselaer Polytechnic Institute (2015)3, she transitioned from her role as a Software Engineer at Karat to co-found HelloPrenup in 2021 after recognizing the need for a streamlined, cost-effective prenup solution during her own engagement.23

Key contributions and achievements::

  • Platform Development: Built HelloPrenup as the first online platform enabling couples to create state-specific prenups collaboratively, reducing costs from ~$2,500 per individual (traditional attorney fees) to a flat $599 per couple.25
  • Shark Tank Success: Secured a $150K investment from Kevin O’Leary and Nirav Tolia in 2021, which accelerated growth to over $3 million in lifetime sales by 2024.13
  • Industry Recognition: Named to Forbes 30 Under 30 Seattle honorees (2023)4 and highlighted in legal tech innovation discussions.36
  • Partnerships: Collaborated with legal experts like James Sexton and Laura Wasser, and integrated e-signature/notarization tools via Proof (formerly Notarize).15

Her work combines technical expertise with a focus on democratizing legal access, particularly for millennials seeking modern solutions to financial planning in marriage.23

Related Questions

How did Sarabeth Jaffe come up with the idea for HelloPrenup?
What challenges did Sarabeth Jaffe face while developing HelloPrenup?
How did Sarabeth Jaffe's experience as a software engineer influence HelloPrenup?
What role did Julia Rodgers play in the creation of HelloPrenup?
How has HelloPrenup's growth impacted the prenuptial agreement industry?
Sarabeth Jaffe
Sarabeth Jaffe, photo 1
Sarabeth Jaffe, photo 2
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Location

Greater Seattle Area