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Sarah Adams
GTM Leader and Operator
Sarah Adams is a seasoned professional currently working at Plaid as the Account Management Lead for Startup and Mid-Market.1 Here are some key details about her career and background:
Professional Experience
Current Role at Plaid: Sarah has been with Plaid since May 2018, where she leads the Startup and Mid-Market Account Management East team.1 In this role, she has:
- Grown the segment's revenue 40x to more than 8 figures
- Managed over 7,000 customers
- Built and scaled a team of 14 account managers across San Francisco and New York
Key Achievements:
- Developed Plaid's first customer lead scoring model to identify high-potential startups (HIPPOS)
- Successfully predicted 6 startups that broke into Plaid's top 25 customer list
- Led cross-functional initiatives to improve customer self-service and drive product adoption
Previous Experience
- Angel Investor: Sarah is an active angel investor focusing on SAAS and fintech startups.1
- Founder of Atlas Crypto: A marketplace connecting cryptominers with carbon-free power sources.1
- Operations at Forward: Served in multiple roles including product management, sales, and marketing.1
- Business Development at NRG Energy: Developed strategies for commercial solar products.1
Education
Sarah Adams graduated from Princeton University with a degree in Civil and Environmental Engineering, focusing on Alternative and Sustainable Energy, Environmental Science, and Entrepreneurship.1
Skills and Expertise
Sarah's career demonstrates expertise in:
- Account management and team leadership
- Data-driven growth strategies
- Startup ecosystem and venture capital mindset
- Fintech and renewable energy sectors
- Cross-functional project management
Sarah Adams has built a diverse career spanning fintech, renewable energy, and entrepreneurship, with a strong focus on driving growth and innovation in her current role at Plaid.
Highlights
As an angel investor, I love being able to support incredible founders with big visions, and it’s especially rewarding when they’re also close friends!
Big congratulations to Laura Del Beccaro and the Sora team for raising $5.3M! Sora empowers People teams to create exceptional employee experiences by syncing employee data and automating any and all HR processes, freeing up time to do strategic work. Congrats! 🎉
