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Sarah Cunningham-Scharf

Enterprise Customer Success Lead @ Pulse - SaaS storyteller - Research junkie

Professional Background

Sarah Cunningham-Scharf is a dynamic professional with a rich background in journalism and content marketing who has transitioned into the realm of customer success in the software as a service (SaaS) industry. With her extensive experience in storytelling, Sarah has successfully leveraged her journalistic skills to enhance customer relations and improve user experience at Pulse, where she serves as the Enterprise Customer Success Lead. Her journey is marked by a dedication to creating meaningful connections through effective communication and a deep understanding of customer needs.

Before stepping into her current role at Pulse, Sarah accumulated a diverse range of experiences across several marketing and communications positions. She spent time as a freelance business journalist where she honed her writing skills and gained insights into various industries. Additionally, she offered her expertise as a PR consultant, strategically aiding brands to craft compelling narratives that resonate with their audiences. Sarah's passion for storytelling is evident in her approach to customer success, as she believes that every interaction is an opportunity to tell a story and create a positive experience for customers.

Her previous roles at Pulse include Knowledge and Delivery Manager, as well as Content Creator and Marketer. In these capacities, she played a pivotal role in developing content strategies that not only improved brand recognition but also fostered customer loyalty. Sarah's ability to synthesize complex information into easily digestible content has made her a valuable asset in both marketing and customer success domains.

Education and Achievements

Sarah's academic journey began at Alexander Mackenzie High School, where she laid the groundwork for her passion for communication and storytelling. She further pursued this passion at Ryerson University, earning a Bachelor of Journalism with an impressive GPA of 3.68. Her academic background not only provided her with the skills needed for effective reporting and narrative construction, but it also instilled in her a critical perspective on the role of media in society.

Over the years, Sarah has accumulated a wealth of experience through various positions, each contributing to her professional growth. At Auvik Networks Inc., she served in multiple marketing roles, including Marketing Communications Specialist and Marketing Content Specialist. These roles allowed her to develop a strong foundation in creating content that engages and educates customers, culminating in her strategic contributions to the company's success.

Sarah's leadership capabilities shone through when she co-founded Revision Commerce, where she demonstrated her entrepreneurial spirit and her ability to drive business growth through innovative marketing strategies. Her work at Auvik Networks further solidified her expertise in the SaaS space, where she navigated the challenges of marketing technology solutions.+

She has also gained valuable experience as a Communications Consultant at Molson Coors and held various internships that enriched her understanding of marketing and communications strategies across different sectors, including her time at the Canadian Olympic Committee, Marketing Mag, Rogers Publishing, and Magazines Canada.

Notable Achievements

  1. Enterprise Customer Success Lead at Pulse - Leading efforts in customer success for an established SaaS company, focusing on delivering exceptional customer experiences that drive loyalty and engagement.

  2. Freelance Business Journalist & PR Consultant - Successfully crafted narratives and communication strategies for various clients, showcasing her ability to adapt her storytelling techniques across different mediums and industries.

  3. Co-founder and CEO of Revision Commerce - Demonstrating her leadership and entrepreneurial skills by fostering a team and developing effective marketing strategies that propelled the company forward.

  4. Knowledge and Delivery Manager at Pulse - Facilitating seamless knowledge transfer and content delivery to ensure clients were well-equipped to utilize SaaS products effectively.

  5. Extensive Marketing Experience at Auvik Networks - Growing from a Marketing Content Specialist to Marketing Communications Specialist and ultimately a Field Marketing Specialist, illustrating her versatility and capacity to thrive in fast-paced environments.

  6. Strong Academic Background - Achieving a commendable GPA of 3.68 in Journalism at Ryerson University, indicating both dedication and mastery of her field.

Throughout her career, Sarah has consistently emphasized the importance of storytelling in creating strong, authentic relationships with customers. Whether she is assisting clients in understanding the complexities of software products or developing strategic marketing campaigns, her friendly demeanor and unwavering positivity shine

Highlights

Mar 7 · linkedin

Knowledge sharing and peer learning is one of the top ways I've learned to scale myself in the CS world.

Super flattered to be featured on Vitally.io's #customersuccess expert directory! 💙 Find more folks to follow and learn from in the link in the comments 👇

Jan 12 · linkedin

Here we go again! We're looking for an agile #csm who can wear multiple hats, manage relationships, and problem solve with some of the biggest logos in the world. Great Question is a true, fast-growing startup—and we're looking for folks keen to join the 🚀.

Know any rock star #customersuccessmanager open to new roles? Tag them below 👇

Sarah Cunningham-Scharf
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Location

Toronto, Ontario, Canada