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Sarah Hromack

Director of Digital Communications at Pratt Institute

Sarah Hromack is a prominent digital strategist and creative director known for her impactful work in the fields of design, arts, and culture. She served as the founding Director of Digital Communications at Pratt Institute from 2019 to 2023, where she established the institution's first digital communications operation within the Communications and Marketing division. In this role, she led a team of social media strategists, UX/UI designers, and developers to implement various digital initiatives and governance strategies for the Institute.13

In addition to her role at Pratt, Hromack has a diverse background that includes positions at notable institutions such as the Whitney Museum and New York University (NYU). She is also the founder of Soft Labor, a consultancy focused on strategy for design and culture.267 Her expertise lies in building collaborative projects that enhance community engagement and storytelling through digital platforms.

Hromack's recent projects include overseeing the redesign of Pratt's website, which aimed to create a more dynamic online presence that reflects the unique contributions of its faculty, students, and staff. This project involved extensive community input and collaboration with external agencies to ensure a user-friendly experience.35

Her professional journey illustrates a commitment to integrating digital strategy with creative expression, making her a significant figure in contemporary arts and education.46

Highlights

Jan 1 · sarahhromack.com
Project: Pratt Institute - Sarah Hromack
Aug 3 · pratt.edu
Q&A: Pratt's New Website Moves into Next Phase
Aug 3 · pratt.edu
Q&A: Kicking Off Pratt's New Website Planning
Apr 17 · BuzzFeed
Perry Chen Says He Wants To Revitalize Kickstarter. Employees Say He’s Doing the Opposite. - BuzzFeed
Perry Chen Says He Wants To Revitalize Kickstarter. Employees Say He’s Doing the Opposite. - BuzzFee
Apr 17 · BuzzFeed News
Perry Chen Says He Wants To Revitalize Kickstarter. Employees Say He's Doing the Opposite. - BuzzFeed News
Perry Chen Says He Wants To Revitalize Kickstarter. Employees Say He's Doing the Opposite. - BuzzFee

Related Questions

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Sarah Hromack
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Location

New York, New York