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Sarah Lichtblau

Partner at Boston Consulting Group (BCG)

Sarah Lichtblau is a Partner at Boston Consulting Group (BCG) based in the San Francisco office.13 She has expertise in both the Climate & Sustainability and Marketing, Sales, & Pricing practice areas.13 Sarah is a co-author of "The Future is Mainstream Green" and an active member of Customer-Centric Sustainability at BCG.1 She is passionate about helping both public and private sectors tackle climate change.1

Sarah has been involved in various sustainability-focused initiatives at BCG. She contributed to the development of the Mainstream Green approach, which aims to drive sustainable choices by all consumers, not just those motivated by sustainability claims.3 This strategy focuses on aligning business objectives with a more sustainable future and making sustainable brand performance a mainstream part of consumer choice.3

As part of her work, Sarah has collaborated with CMOs and CSOs to develop strategies for incorporating sustainability into core business practices.3 She has also been involved in research and publications related to sustainable consumption trends and marketing strategies for eco-friendly products.26

Sarah's LinkedIn username is slich, where she has shared insights and publications related to sustainability and marketing.45

Highlights

Feb 8 · bcg.com
Overcoming the Eight Barriers to Making Green Mainstream
Overcoming the Eight Barriers to Making Green Mainstream
Feb 5 · bcg.com
Five Lessons From Building Green Businesses | BCG
Five Lessons From Building Green Businesses | BCG
Sarah Lichtblau - Sustainable Brands
Sarah Lichtblau - Sustainable Brands

Related Questions

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Location

San Francisco, California, United States