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Sarah Sutherland
Communications and PR specialist - Marketer - Editorial Manager - Blog Content Creator
Professional Background
Sarah Sutherland is a seasoned communications and consulting professional, renowned for her expertise in Public Relations and Marketing. With a career spanning the arts, entertainment, and video game industries, she brings a wealth of knowledge and passion to her work. Currently, Sarah holds the position of Global Integrated Marketing Manager at SteelSeries, where she plays a pivotal role in overseeing and coordinating major marketing partnerships with high-profile entities such as Red Bull Gaming and G4TV. Her strategic approach and collaborative mindset have significantly advanced the company's outreach and brand presence in the competitive gaming market.
Before her tenure at SteelSeries, Sarah served as the Public Relations Specialist at KontrolFreek, a leading consumer goods company known for pioneering performance gaming gear. Her impact was felt as she expertly managed all PR and media relations strategies, contributing to an increase in consumer engagement and brand visibility. The successful acquisition of KontrolFreek by SteelSeries in December 2020 opened up new avenues for Sarah within the organization and showcased her adaptability and alignment with the evolving landscape of the gaming industry.
Prior to her time at KontrolFreek, Sarah honed her skills at Resnicow and Associates, a boutique marketing and communications agency specializing in serving museums, theaters, foundations, and other arts and culture organizations. Starting as an Assistant Account Executive, she demonstrated her capabilities, quickly advancing through roles to Senior Account Executive. Her work at Resnicow allowed her to merge her passion for the arts with her strategic communication skills, helping the agency manage high-profile clients and complex projects with professionalism and creative insight.
Sarah’s diverse background also includes experiences as an Artistic Programming Apprentice at New Victory Theater and various teaching and administrative roles within education and theater. These roles laid the foundation for her strong communication abilities and deep understanding of artistic expression within academic and professional settings.
Education and Achievements
Sarah Sutherland is a proud alumna of Washington University in St. Louis, where she earned her Bachelor of Arts (B.A.) in Drama and English Literature, graduated summa cum laude. Her thesis on Samuel Beckett's play, "Play," not only highlighted her analytical skills but also underscored her ability to engage critically with complex texts. As a result of her outstanding academic performance, she was honored as the Student Marshall for the School of Arts & Sciences, ranking in the top three out of 1,500 students.
Furthering her education, Sarah pursued a Master of Arts (M.A.) in Performance Studies from the prestigious NYU Tisch School of the Arts. Her exemplary thesis, titled "Send in the Clones: Performing Human in the Age of Technology," critically examined posthumanist concepts of embodied technologies. Recognition as an Emerging Scholar in Performance Studies and Distinguished Master's Student reflects her scholarly contributions and innovative thinking within her field.
Achievements
Throughout her professional journey, Sarah has achieved numerous milestones that highlight her dedication and passion for communication. At SteelSeries, her strategic implementation of marketing partnerships has directly contributed to elevating the brand's presence in the gaming community.
Her role at KontrolFreek allowed her to be at the forefront of defining performance gaming gear, ensuring that the company's voice was clearly represented in all media interactions. Sarah's efforts led to fostering relationships with key stakeholders and influencers in the gaming arena, enhancing brand loyalty and consumer trust.
Moreover, her time at Resnicow and Associates equipped her with valuable insights into the integration of marketing and the arts, amplifying the visibility of cultural organizations through compelling public relations strategies. This experience greatly enriches her understanding of how narrative and storytelling can transform public perception.
Overall, Sarah Sutherland stands out as a dynamic professional committed to excellence in communications. Her educational background and extensive career in public relations and marketing position her as a thought leader in the arts, entertainment, and gaming sectors, and her ongoing passion for beauty and wellness further complements her multifaceted expertise.
