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Sarah Xian

UX - Product Management

Professional Background

Sarah Xian is a talented and multifaceted professional who has expertly transitioned from a corporate communications background to becoming an innovative UX Designer. Her diverse experience includes working in both in-house teams and agency environments, where she has successfully planned and executed business-to-business (B2B) and business-to-consumer (B2C) media campaigns. Drawing on her rich history in corporate branding and media relations, Sarah brings a unique and consumer-centric perspective to her UX design projects.

In her current role as an Assistant UX/UI Lead at Enviably Me, Sarah leverages her skills in user research and design to create intuitive, user-friendly solutions that meet the needs of diverse audiences. With a strong emphasis on empathy, she conducts thorough user research, enabling her to delve deeply into user needs and behaviors. As a result, her design approach not only enhances user experiences but also contributes to the success of the brands she collaborates with.

Her career journey reflects a commitment to continuous learning and adaptation. After completing an immersive three-month course at General Assembly focused on User Experience Design, she has honed her capabilities in creating digital UX/UI solutions tailored for various industries, including edutech, hospitality, and retail platforms. Sarah has become proficient in wireframing and prototyping using Figma, one of the leading design tools in the UX field.

Education and Achievements

Sarah's educational background is as impressive as her professional journey. She began her academic path at the Convent of the Holy Infant Jesus Secondary (Toa Payoh), before furthering her studies at Catholic Junior College. Sarah went on to earn a Bachelor of Social Science degree with a focus on Sociology and Corporate Communications from the prestigious Singapore Management University. This foundational education has provided her with a powerful understanding of social dynamics and communication strategies, which she applies in her UX design approach.

To supplement her existing knowledge, Sarah completed the User Experience Design Immersive program at General Assembly, where she gained hands-on experience and acquired valuable skills that are crucial in the fast-evolving field of UX design. Her commitment to education and development is evident in her proactive approach to learning and adapting to new technologies and design methodologies.

Achievements

Throughout her esteemed career, Sarah has held various roles that have not only demonstrated her expertise in UX and communications but also showcased her leadership abilities. As a former Executive in Communications at Marina Bay Sands, she contributed significantly to shaping brand narratives and enhancing customer engagement. In her stint as an Account Executive at Right Hook Communications Pte Ltd and an Associate at APRW, Sarah managed client relationships and delivered impactful communication strategies that resonated with target audiences.

Moreover, her experience as a Freelance UX Writer and Researcher at AQM Technologies allowed her to further refine her skills in writing and research essential for creating compelling and user-centered design solutions. Additionally, during her time at Singapore Management University, Sarah took on leadership roles such as Vice President of ARTdicted@SMU and Marketing Director, where she was instrumental in conceptualizing and executing marketing campaigns that garnered attention and engagement within the university community.

Sarah's passion for connecting with others is apparent in her friendly demeanor and eagerness to collaborate with fellow professionals. She invites connections and discussions over a friendly cup of coffee or tea, aiming to build relationships that foster innovation and knowledge sharing in the UX design space. Her motto, 'All views expressed are my own,' reflects her commitment to personal and professional authenticity.

With each project and role she undertakes, Sarah continues to exemplify what it means to be a dedicated and approachable professional in the fields of communications and UX design.

Related Questions

How did Sarah Xian transition from corporate communications to UX design?
In what ways does Sarah utilize her background in corporate branding within her UX projects?
What insights has Sarah gained from her user research experiences in various industries?
How has Sarah’s education at Singapore Management University influenced her career in UX design?
What notable achievements has Sarah accomplished in her role as Assistant UX/UI Lead at Enviably Me?
Can Sarah elaborate on her experience during the User Experience Design Immersive program at General Assembly?
What approaches does Sarah take to ensure her designs remain consumer-centric?
How does Sarah leverage software like Figma in her UX design process?
What types of projects has Sarah worked on in the edutech, hospitality, and retail sectors?
How does Sarah see the evolution of UX design in the coming years?
Sarah Xian
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Location

Singapore