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Sari Azout

Founder at Startupy

I am a seed-stage investor, design-thinker, product strategist, and storyteller.

I spend my days investing and building consumer technology companies for the sake of people, not for the sake of technology.

Currently, I invest in early-stage startups at Level Ventures and am building Startupy.world, a community-curated network for startup knowledge.

My life’s work is committed to investing and helping founders build empathetic technology products that make human life better.

In my spare time, I write about humanizing tech, building the future, personal growth, and raising children. I also post a bunch of selfies and baby/toddler photos.

I was born and raised in Colombia, educated in Rhode Island, trained in NYC, and developing my life’s work in Miami.

Highlights

Mar 20 · twitter

the tug of war of wanting to water things down for mass adoption versus building something you want for yourself and trusting the others will come

Mar 18 · twitter

if you're coming to the event, please read these 11 rules (If you don't follow rule #2 you may be removed from the event)

  1. No business cards. This feels obvious, but it’s still worth saying.

  2. You cannot, under any circumstance, ask the question: “what do you do?” If someone asks this question, they may be reported and removed from the party. Instead ask questions like, what is one thing you’re excited to accomplish before the end of the year? What is a goal you have for 2026? What is your most favorite and least favorite part about your work right now?

  3. Really listen with both ears. Listen more than you talk. Like be there, and be present, as much as you can until you decide you don’t want to be there.

  4. Wear what you feel your best in, seriously. If that’s a green suit, cool. If that’s sweatpants, super cool. Not only will this help you feel like you’re in your element, but it will help you gravitate toward your people even before talking to them.

  5. When you meet someone you vibe with, let that be the win. You don’t always have to take some kind of immediate action.

  6. If you do feel pulled to take some kind of immediate action after meeting someone, think first about what you could do for them instead of what they could do for you.

  7. Embrace discomfort. What if long silences were intimate not awkward?

  8. Be as honest as you can. You don’t have to give people the shiny, polished version of your story. Come with both your real successes and your real challenges.

  9. Explore depth in your conversations instead of breadth. I can’t tell you how many well meaning friends and family members in my life truly have no idea what I do. If you don’t understand something, don’t change the subject, go deeper.

  10. Come in expecting something cool to happen… I actually thing this is a big one. Typical networking events can cause people like us to shut down, which means we won’t present our most authentic energy, making it difficult to make a genuine connection. If you can come in feeling lucky, like something special is about to happen, you’re much more likely to stumble upon something that feels like magic.

  11. I don’t have a number 11 yet, but it feels important to leave room for it to reveal itself.

via the amazing @carlyvalancy

Related Questions

What inspired you to transition from investment banking to starting your own company?
How did your experience as a non-technical founder impact your approach to investing?
Can you share more about the companies you've invested in and what makes them unique?
How do you balance your role at Level Ventures with your work at Rokk3r Labs?
What are some common challenges you see in consumer startups and how do you address them?
Sari Azout
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Experience

Founder at Bib and Tuck

Location

Miami Beach, Florida, United States