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Sari Azout

Founder of Sublime, advisor, and expert in project management and digital marketing

Sari Azout is a partner at Level Ventures, where she invests in consumer startups and serves as an advisor. She was born in Barranquilla, Colombia, and moved to the U.S. to attend Brown University, where she studied sociology and economics. After graduating, she worked in consumer and retail investment banking in New York City before founding Bib + Tuck, an online marketplace for buying and selling clothes, which she sold in 2015.123

At Level Ventures, Sari focuses on investing in companies that reimagine everyday living, with a particular interest in industries like childcare, healthcare, education, and retail. She emphasizes the importance of empathy and human-centered design in business, aiming to bring more humanity and creativity to technology.1 In addition to her role at Level Ventures, she is also the Head of Strategy at Rokk3r Labs, where she works with portfolio companies on marketing, operations, and product strategy.45

Sari Azout is known for her strong combination of understanding consumer behavior, psychology, design, and business, which she uses to support entrepreneurs in building transformative businesses.13

Highlights

Today · twitter

the tug of war of wanting to water things down for mass adoption versus building something you want for yourself and trusting the others will come

Mar 18 · twitter

if you're coming to the event, please read these 11 rules (If you don't follow rule #2 you may be removed from the event)

  1. No business cards. This feels obvious, but it’s still worth saying.

  2. You cannot, under any circumstance, ask the question: “what do you do?” If someone asks this question, they may be reported and removed from the party. Instead ask questions like, what is one thing you’re excited to accomplish before the end of the year? What is a goal you have for 2026? What is your most favorite and least favorite part about your work right now?

  3. Really listen with both ears. Listen more than you talk. Like be there, and be present, as much as you can until you decide you don’t want to be there.

  4. Wear what you feel your best in, seriously. If that’s a green suit, cool. If that’s sweatpants, super cool. Not only will this help you feel like you’re in your element, but it will help you gravitate toward your people even before talking to them.

  5. When you meet someone you vibe with, let that be the win. You don’t always have to take some kind of immediate action.

  6. If you do feel pulled to take some kind of immediate action after meeting someone, think first about what you could do for them instead of what they could do for you.

  7. Embrace discomfort. What if long silences were intimate not awkward?

  8. Be as honest as you can. You don’t have to give people the shiny, polished version of your story. Come with both your real successes and your real challenges.

  9. Explore depth in your conversations instead of breadth. I can’t tell you how many well meaning friends and family members in my life truly have no idea what I do. If you don’t understand something, don’t change the subject, go deeper.

  10. Come in expecting something cool to happen… I actually thing this is a big one. Typical networking events can cause people like us to shut down, which means we won’t present our most authentic energy, making it difficult to make a genuine connection. If you can come in feeling lucky, like something special is about to happen, you’re much more likely to stumble upon something that feels like magic.

  11. I don’t have a number 11 yet, but it feels important to leave room for it to reveal itself.

via the amazing @carlyvalancy

Related Questions

What inspired you to transition from investment banking to starting your own company?
How did your experience as a non-technical founder impact your approach to investing?
Can you share more about the companies you've invested in and what makes them unique?
How do you balance your role at Level Ventures with your work at Rokk3r Labs?
What are some common challenges you see in consumer startups and how do you address them?
Sari Azout
Sari Azout, photo 1
Sari Azout, photo 2
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Experience

Founder at Sublime (July 2023 - Present)
Founder at Startupy (December 2021 - September 2023), Advisor at Level Ventures (March 2016 - Present), Head of Strategy at Rokk3r Labs (November 2015 - Present), Editor at Check your Pulse (May 2019 - Present), CEO and Co-Founder at Bib + Tuck (April 2012 - October 2015), Investment Banking Analyst, Consumer Retail at Barclays Capital (2010 - 2012)

Education

B.A. in Sociology and Economics from Brown University (2006 - 2010), Executive education in Venture Capital Unlocked Program from Stanford University (2017), Marketing Seminar at Seth Godin's altMBA

Location

Miami Beach, Florida, United States