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Saurabh Wadhwa

Consumer Culture. Insights. Product Innovation. Semiotics. Strategy.

Saurabh Wadhwa is a strategist with a background in Design and Technology, specialized in investigating and decoding culture through human behavior, products, and phenomena.

His expertise lies in Behavioral Insights, Semiotics, Ethnography, Brand Strategy, Product Architecture, Category Modeling, Design Strategy, and Design Management.

Saurabh Wadhwa has worked with a diverse range of clients including A+E Networks, Byju's, Coca Cola, DBS Bank, GSK (GlaxoSmithKline), Diageo, Google, FAL (IFFCO-Allana), ITC Foods, J.K. Helene Curtis, HP (Hewlett Packard), IKEA, Jubilant Food Works (Dominos, Dunkin Donuts), Max Life Insurance, Marico, McKinsey, Microsoft, MTS, Nestle, PepsiCo, STAR TV, and Sistema Group (MTS).

His educational background includes studying Business Studies at Shaheed Sukhdev College Of Business Studies, a PG Diploma in Advertising & PR from the Indian Institute of Mass Communication, Delhi, and schooling at Delhi Public School - R. K. Puram.

Saurabh Wadhwa has held various roles such as a Strategist and Design Analyst at Religious Brands, Visiting Faculty at National Institute of Fashion Technology, Project Director, Consultant & Head of New Media at Lopez Design Pvt Ltd, Assistant Manager Instructional Design at GENPACT, Product Manager at Hindustan Times for HindustanTimes.com, Information Architect at Module One, and Copywriter at BMA Advertising Pvt. Ltd.

Saurabh Wadhwa
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Location

Gurgaon, Haryana, India