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Sayantan Bose

VP, Marketing Analytics & Insights

Sayantan Bose is a seasoned marketing professional currently serving as the VP of Marketing Analytics & Insights at Bose Corporation since April 2023.1 With over a decade of experience in the marketing industry, Bose has established himself as a leader in driving high-performing campaigns for both B2B and B2C businesses.1

Career Highlights

  • Current Role: VP, Marketing Analytics & Insights at Bose Corporation (April 2023 - Present)1
  • Previous Positions:
    • Global Head of Marketing Advanced Analytics at Bose Corporation (Dec 2021 - Apr 2023)1
    • SVP, Analytics at Zenith (Apr 2021 - Dec 2021)1
    • Head of Performance Marketing Analytics at EightBar (Apr 2020 - Apr 2021)1
    • Various roles at Barclaycard, including Interim VP of UK Cards Direct Response Channel Strategy (2010-2016)1

Expertise

Sayantan Bose specializes in:

  • Marketing analytics
  • Customer acquisition and retention
  • CRM marketing
  • Product marketing
  • Measurement frameworks
  • Go-to-market strategies
  • Account-based marketing
  • LTV modeling and scenario planning1

Education

  • MBA in General Management, Marketing, and Finance from Northwestern University - Kellogg School of Management1
  • MSE in Materials Science & Engineering from the University of Michigan1
  • B. Tech. in Materials Science & Engineering from the Indian Institute of Technology, Bombay1

Throughout his career, Sayantan Bose has demonstrated a strong ability to lead cross-functional teams, develop data-driven marketing strategies, and bridge the gap between analytics, planning, and creative aspects of marketing campaigns.1

Related Questions

What are some of the key campaigns Sayantan Bose has led at Bose Corporation?
How has Sayantan Bose's experience at Zenith influenced his approach at Bose Corporation?
What specific data-driven strategies has Sayantan Bose implemented at Bose Corporation?
How does Sayantan Bose's background in B2B and B2C marketing impact his current role at Bose Corporation?
What are the main challenges Sayantan Bose has faced in his marketing analytics career?
Sayantan Bose
Sayantan Bose, photo 1
Sayantan Bose, photo 2
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Location

Cambridge, Massachusetts, United States