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Scott Brazina

Helping B2B companies grow with capital efficient marketing & sales. Helped create $3.8B EV across 2 public exits, 1 NASDAQ turnaround, 1 private unicorn @DataXu, @Dyn, @PTC, @Impact

Scott Brazina is a seasoned marketing and sales professional with over 30 years of experience in helping startups and global B2B leaders achieve significant growth and profitability.

Throughout his career, Scott has been instrumental in driving capital-efficient marketing and sales strategies, leading to remarkable results such as $3.8B EV across 2 exits, a NASDAQ turnaround, and contributing to the growth of a private unicorn.

Notable roles include serving as CMO at Impact, where he oversaw significant ARR growth and a substantial private funding round valuation, as well as roles at Dyn, DataXu, and PTC, where he contributed to impressive revenue and market cap growth through innovative marketing initiatives.

Scott's expertise lies in profitable revenue generation at a global scale, with a deep understanding of marketing technologies and approaches, as evidenced by his co-development of a patented technology related to real-time internet traffic steering.

Apart from his professional endeavors, Scott holds a BS in Mechanical Engineering from Worcester Polytechnic Institute and an MS in Management from MIT Sloan School of Management. He also has a background in professional motocross racing and enjoys various outdoor activities.

Scott Brazina's diverse background in marketing, technology, and sports makes him a strategic, transformative, and collaborative leader in the global marketing and sales landscape.

Highlights

Apr 14 · linkedin

We are actively #hiring! Know anyone who might be interested?

Sep 22 · linkedin

Sharing a simplified version, from experience & many recent C-level/PE conversations, of what I believe is ‘the’ primary B2B SaaS growth strategy. So time tested that it might be an ‘axiom'!

  1. Clearly document the significant customer value created by your solution
  2. Clearly document ease/simplicity of customer solution adoption & value creation
  3. Clearly ID key prospect & customer decision makers & influencers
  4. Clearly communicate #1 & #2 to #3 via 'orchestrated' ongoing mktg & sales campaigns
  5. Delight new & existing customers w/ your solution experience
  6. Expand solution value (organically & via M&A)
  7. Repeat #1 thru #6 Above results in great things for employees, customers, investors, society! Of course, the ‘devil’s in the details’. Thoughts? #b2b #saas #growth #cx #strategy #inclusivecapitalism
Scott Brazina
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Location

New York, New York, United States