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Scott Heron

Scott Heron is the Managing Director at Sonar Group, a digital marketing consultancy based in Melbourne, Australia. With over 18 years of experience in the digital marketing sector, he has held significant leadership roles across various organizations, showcasing a strong background in business strategy and analytics.

Education and Career Path

  • Education: Scott holds an MBA from the Schulich School of Business at York University and has also studied at McGill University.
  • Previous Roles: Before his current position, he served as:
    • Chief Digital Officer at Cummins & Partners
    • Managing Director for Europe at POSSIBLE
    • Managing Director at Zaaz
    • Business Director at Wunderman
    • Automotive Practice Lead at Blast Radius
    • Consultant at Capgemini

Current Role at Sonar Group

At Sonar Group, Scott focuses on leveraging data and analytics to drive measurable outcomes for clients. The agency specializes in various services including performance marketing, onsite marketing consulting, and data management. Under his leadership, Sonar Group emphasizes clear objectives and accountability in its projects.123

Personal Insights

Scott is known for his collaborative approach to client strategy and values a positive workplace culture. He enjoys outdoor activities with his family and has interests in reading, particularly enjoying books like "Sapiens" by Yuval Noah Harari. He often shares insights on business culture and personal development through platforms like LinkedIn.234

Highlights

Jan 14 · generalassemb.ly
Scott Heron - General Assembly
Scott Heron - General Assembly
Jan 22 · iza.co
Scott Heron - Managing Director at Sonar Group - Wiza
Oct 23 · sonargroup.com.au
Coffee With Scott - Sonar Group
Coffee With Scott - Sonar Group
Get To Know Al - Sonar Group
Get To Know Al - Sonar Group

Related Questions

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What is Scott Heron's approach to client strategy?
Scott Heron
Scott Heron, photo 1
Scott Heron, photo 2
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Location

Melbourne, Australia