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Scott Siegler

Head of 3rd Party Services, Amazon Publisher Services at Amazon

Scott Siegler is a unique technologist known for his creative approach to problem-solving and his strategic leadership in engineering and product management for fast-growing web/mobile/SaaS solutions.

With a rich background in developing ad-tech solutions for big names like Apple, Nike, and eBay, Scott has honed his expertise in real-time ad platforms, currently contributing to Amazon Publisher Services after successful tenures at Gamut and COMET.

Scott excels as an innovative problem solver with strong analytic skills, equally adept at business development and software development. He has showcased his leadership abilities in teams of various sizes and has a knack for assuming multiple roles with ease.

A highly effective communicator with impressive oral and written skills, Scott Siegler is described as energetic, fun to work with, and a flat-out ideas-guy.

Scott's academic journey includes studying technology and product strategy at MIT's Sloan School of Management, pursuing a PhD program in Scientific Computing & Computational Mathematics at Stanford University, and earning a BS in Mathematics and Engineering from Queen's University.

His professional experience includes key positions such as Head of 3rd Party Services and former Head of Engineering at Amazon Publisher Services, President, GM, and SVP Engineering at Cox COMET, SVP Engineering & West Coast Operations at Gamut, Senior Technical Consultant at Signal to Noise, and Founder with leadership roles at Fantasy Sports Reality Inc.

Highlights

Jun 14 · linkedin

🚀 It's here! Amazon Ads launches Amazon Publisher Cloud (APC) in general availability for our Amazon Publisher Services customers!

APC powers the next generation of advertising, via secure and exclusive signal collaboration between Amazon Ads and the world's leading publishers.

Interested in learning more? You can either track us down in Cannes, or read about how #apc and #cleanrooms can drive better outcomes for publishers and advertisers, by improving customer experiences with more relevant advertising, here: https://lnkd.in/dyxETJzs

#amazonpublisherservices #amazonpublishercloud #amazonads #apc

Take a bow, Sharmilan Rayer, Rohit Bhatia, Jamie McGill, and Michael Mathewson on the launch and coverage!

Oct 25 · linkedin

HELLO AMAZON PUBLISHER CLOUD It was just 6 pages of paper 18 months ago - but today we could not be more proud and excited to shout through the LinkedIn bullhorn the very real open beta launch of Amazon Publisher Cloud.

This new signal collaboration service helps publishers navigate the post-cookie world by making it easy to activate hard-earned audience insights to deliver more relevant campaigns for their advertisers. Out of the gate, collaboration includes insights from Amazon Ads and turnkey activation through Amazon DSP - with more connectivity through Ads, third-party partners, and Amazon Publisher Services to come.

Built on AWS Clean Rooms, Amazon Publisher Cloud is a critical part of our Amazon Ads future that securely orchestrates value from so many great parts of our company - including Amazon Publisher Services, Amazon DSP, and AWS. I’m grateful to be able to work with these teams and to see what you can get done when you align so many to so singular a customer need - and for the opportunity to tackle this advertising challenge with a solution that actually starts with the publisher.

I could (and should) wax poetic about about so, so many colleagues that helped us get here, but must hit our early partners Ryan McConville, Joseph Cady and Stephane Krzywoglowy (NBCU), Sara Badler and Jonathan Roberts (DotDash Meredith), and Amy Leifer, Matthew Jamison and Dan Rosenfeld (DirecTV); our Amazon partners Akram Chetibi, Adam Solomon, Matt Miller, Shaila Mathias, Ryan Malecky, Clark Fredricksen (AWS), Alan Lewis and Miranda Chen (Amazon Marketing Cloud); Kelly M. (Amazon DSP), our Amazon Publisher Services teammates Bryan Quinn, David Grossman and Jordan Kreisner, and of course the Amazon Publisher Cloud team including Anthony Devassy, Arpit Shah, Andrew Chud, Roman Irner, Rohit Bhatia, Andrew Thompson (yes, you), Mike Henriques, Catherine Strong, Hisashi Nomoto, Dhiren Rikhra, Nick Barreto, Ravi Teja Allaparthi, Wilson Li, Justin Laffin, Karen DiCarlo, Kristen Carter, Patrick Hu, Matthew Donigian, Ananth Gondu, (I've exceeded the mention limit here!) Chira Senapati, Raghu Sunku, Charlie Cox, Brady Vitrano, Peter Schwer, Dan Kowta, Jamie McGill, and so many more world-class engineers. Thank you all! (and when y'all relentlessly figure out who I'm missing, let's @ them in the comments)

And of course, thank you to the indefatigable man-of-the-hour, Amazon Publisher Cloud GM, Sharmilan Rayer. We are grateful for and humbled by your leadership and vision. (so, uh, when do we ship GA?)

#unBoxed #amazonpublisherservices #amazonads

Scott Siegler
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Location

Redwood City, California