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Sebastian Hayto

Specialty Retail for High Growth Consumer Brands

Sebastian Hayto is the founder of Middlebox, a company that provides bespoke services for digitally native brands aiming to expand their retail footprint.12 He founded Middlebox in 2023 and is based in London, United Kingdom.1

Prior to founding Middlebox, Hayto's professional experience includes:

  • COO at Kameo Health Inc. from 2020 to 2023 in Miami, Florida1
  • Specialty Retail & Brand Partnerships at Harry's, Inc. from 2015 to 2020 in New York1
  • Retail Sales at Quirky from 2014 to 2015 in New York1
  • Merchandizing & Supply Chain at Target from 2011 to 2014 in Toronto, Canada1

Hayto has a strong background in retail and consumer goods, with expertise in guiding early-stage brands to retail success.4 He leverages his experience to help high-growth DTC (Direct-to-Consumer) brands expand into US retail markets.4

Middlebox, under Hayto's leadership, specializes in orchestrating brand launches with high-equity retail partners and strategically positioning clients for future expansion into mass retail markets.2 The company offers services such as developing retail prospect lists, creating pitch materials, and negotiating terms with sought-after retailers in the US.2

As of February 2025, Hayto is actively involved in growing Middlebox and working with various brands. In July 2024, he announced that Middlebox had started working with ZBiotics, a brand he had been following for years.3

Highlights

Middlebox Solutions Private Limited Information - The Economic Times
MIDDLEBOX SOLUTIONS PRIVATE LIMITED - InstaFinancials
Oct 7 · dclcorp.com
Avoid the Most Common Pitfalls in Retail Expansion | DCL Logistics
MIDDLEBOX LIMITED overview - Companies House - GOV.UK
Nov 27 · en.wikipedia.org
Middlebox - Wikipedia

Related Questions

What inspired Sebastian Hayto to start Middlebox?
How did Sebastian Hayto's experience at Harry's, Inc. influence his approach at Middlebox?
What are some notable brands Middlebox has worked with?
How does Middlebox help digitally native brands expand their retail footprint?
What challenges has Sebastian Hayto faced in his career, and how did he overcome them?
Sebastian Hayto
Sebastian Hayto, photo 1
Sebastian Hayto, photo 2
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Location

London, England, United Kingdom